What is impression?
One way of promoting products, services or website is an affiliate marketing. Products are promoted by affiliates through banners, links or text. An impression is the number of times when a banner, text, link or other promotional material is shown to the web page visitor.
Impressions are an important measure in affiliate marketing. It shows how many times the advertisement was requested from the server and viewed. A higher number of impressions leads to increase of efficiency of a marketing campaign.
Frequently asked questions
How can I track impressions?
You can track impressions using affiliate tracking software, or you can download reports from each advertising channel individually.
What is the difference between clicks & impressions?
Clicks are when a user clicks on an ad, while impressions are when an ad is shown.
How are impressions measured?
An impression is a measure of the number of times an ad is seen.