What is a placement?
If you want to advertise your product you usually do it by placing an ad or a banner on a website. This process is called Placement. It allows you to put your advertisement on a particular web page.
Certain platforms do not provide the possibility for Placements. The advertisement is located on the main page and distributed later. Example of such platform is Facebook.
Frequently asked questions
What is media placement in advertising?
Media placement is the process of selecting and securing advertising space in print, broadcast, and digital media outlets. It is a key component of media planning, the process of identifying and targeting the most effective media channels to reach the desired audience.
What is placement in digital marketing?
Placement in digital marketing is a paid advertisement appearing on a website or social media platform. The placement can be a banner ad, video ad, or text ad.
