What is niche marketing?
Niche marketing, called also micromarketing, concentrates all efforts on a very distinct and small division of a society. It targets well defined and specific segment. Where the wants and needs are, there is a niche marketing. Its targets are requirements that are inadequately conceived by others.
Frequently Asked Questions
What are the benefits of niche marketing?
Niche marketing has many benefits such as the ability to target specific groups, having fewer competitors, higher ROI and an increased likelihood of success.
Why use niche marketing?
There are a number of reasons for using niche marketing. First, targeting a specific group of consumers with tailored messages can be more efficient than trying to reach a broader audience. Second, niche markets are often less competitive. And third, niche marketing can help build brand loyalty.