Affiliate Marketing Glossary Lead

What Is A Lead?

The Lead in affiliate marketing means an action made by a visitor. This action can be a registration on the website, online service, sign in for a newsletter or something else, besides the sale.

The action is set by the merchant. In Pay per lead payment model, affiliates then earn commission for every action – lead. Lead also express the visitor’s interest in a product, service or website before he changes into the company’s client.