What is a lead?
The lead in affiliate marketing means an action made by a visitor. This action can be a registration on the website, online service, sign in for a newsletter or something else, besides the sale.
The action is set by the merchant. In pay per lead payment model, affiliates then earn commission for every action – lead. Lead also expresses visitor’s interest in a product, service or website before he changes into the company’s client.
Frequently asked questions
How does pay per lead work?
The pay per lead model works by rewarding affiliates for each lead they generate. Leads are defined by the merchant, and can be things like signing up for a newsletter or filling up a form.
Is affiliate marketing a lead generation tool?
Yes, affiliate marketing can be a lead generation tool if used correctly. Affiliates can drive traffic to your website or landing page and generate leads through their efforts.
How do you generate leads with affiliate marketing?
Some methods for generating leads include creating compelling content, developing a strong social media presence, and using effective search engine optimization techniques.