What is a lead?
The lead in affiliate marketing means an action made by a visitor. This action can be a registration on the website, online service, sign in for a newsletter or something else, besides the sale.
The action is set by the merchant. In pay per lead payment model, affiliates then earn commission for every action – lead. Lead also expresses visitor’s interest in a product, service or website before he changes into the company’s client.
- Pay Per Lead (PPL)
- Cost Per Lead (CPL)
- Action Commissions
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