What is an Advertiser?
An advertiser also called as a merchant, is the person or the company with a website, that produce and sell goods or services.
Advertisers pay other people to bring high-quality traffic to their website to generate leads and to help them sell and promote their business. So advertisers depend on other affiliates to advertise for them. Then affiliates are rewarded with a commission.
Learn more about Affiliate and Commission in Post Affiliate Pro.