What is an advertiser?
An advertiser also called a merchant, is a person or a company with a website, that produces and sells goods or services.
Advertisers pay other people to bring high-quality traffic to their website to generate leads and to help them sell and promote their business. So advertisers depend on other affiliates to advertise for them. Affiliates are then rewarded with a commission.
Frequently asked questions
What is the difference between a publisher and an advertiser?
Advertisers are people or entities that want to promote their products or services by placing ads. Publishers provide advertisers with space for their ads and drive traffic to the advertiser’s website.
What is the role of an advertiser?
The role of an advertiser is to create ads that promote the sale of a product or service.