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The video discusses the importance of being creative when utilizing trends, but not relying on them as the sole strategy. It emphasizes the need to consider objectives, audiences, strategies, and tactics during planning, and to validate goals and identify new metrics when entering a new vertical. It also highlights the potential impact of trends on the affiliate marketing industry.
The video discusses the importance of being creative when utilizing trends, but not relying on them as the sole strategy. The four categories to consider during planning are objectives, audiences, strategies, and tactics. While tactics offer room for flexibility, objectives and audiences should not be changed to fit trends. Creative and contextual trends should rely on usual metrics for validation and analysis. For products and media trends, it is important to validate goals and identify new metrics when entering a new vertical. Allowing time for analysis is crucial in both cases.
if you're trying to surf on a trend that
means thousands of people are
potentially trying to do the same thing
so you need to be very creative to stand
out
trends should be part of a strategy not
be the strategy every kind of planning
basically as
those four uh topics objectives
audiences strategies and tactics
most of the time objectives and
audiences are very stable you don't play
with that a lot during your planning
same thing for strategy there's a little
bit of room to play with with strategies
but not that much you want those
strategy to be long-lasting the one
thing there's room to play with are
tactics and that's where every single
trend should fall within that's where
you're able to adjust to react to be
very flexible while still being well
aligned with your strategies so this is
the one place where trend should be
especially the creative ones contextual
one don't adjust your old strategy and
most important don't adjust your
audiences if you look at the trend the
first question you should ask yourself
is it well suited for my audience if the
answer is no you should just let it go
don't waste time on that don't change
your audience don't change your your uh
main objectives just because there's a
new trend that you think is interesting
it's next be smart again don't approach
all the trends the same way and this is
very interesting because i was talking
telling you about those four categories
creative and contextual trends in those
cases the one important thing to keep in
mind
you should rely on your most usual
metrics you have to treat them just as a
new creative the ones the kind of
creatives you develop every single week
same thing for contextual trend they
should rely on your most usual metrics
when sometimes to figure out if it was a
good trend for you
the thing is with that it's even more
challenging than developing new
creatives why is that so because if
you're trying to surf on a trend that
means thousands of people are
potentially trying to do the same thing
so you need to be very creative to stand
out so it's even more challenging for
companies to benefit from a trend for
that very reason so many people are
trying to do the same thing at the same
time that to stand out is extremely
difficult
products and media trends is a totally
different story the very first thing you
should do when looking for example as a
new vertical is to validate your goals
like from one vertical to another one
there are significant differences
for example you should be worried about
average initial spending in such
vertical and then on long-term customer
value for another vertical so you need
to figure that out
in the first place and then you need to
allow yourself time to figure out what
are the new metrics you should deal with
once again you start working in a new
vertical and obviously it's something
new for you uh cpa might be very high in
terms of customer acquisition so you
might be tempted to just let it go but
then you realize that by spending more
to acquire customers the customer's long
term value is higher the payouts become
higher and it becomes profitable for you
so
this is very important that in the two
cases on the right give yourself some
time
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[Applause]
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In marketing, trends should never be the sole focus of a strategy. Instead, they should be seen as part of a larger plan, where objectives, audiences, strategies, and tactics are the primary focus. While these first three items are typically stable, tactics offer room for flexibility to incorporate new trends, especially the creative and contextual ones. But before jumping on a trend, businesses should consider whether it is well-suited for their audience, as changing objectives or audiences for the sake of a trend may result in wasted time and resources.
The affiliate marketing industry can benefit from new trends, but it also presents unique challenges. Since many companies are vying for market share, standing out from the crowd can be difficult. Metrics that work for standard creative marketing tactics should be applied to creative and contextual trends, but it can be challenging to reap rewards due to the competitive landscape. On the other hand, when looking to expand into a new vertical, careful consideration must be paid to different factors that may affect success, such as average initial spending and long-term customer value.
7 Affiliate Marketing Trends for 2023
In 2023, use social media for affiliate marketing. Utilize Facebook, Instagram, Twitter, and Pinterest to reach a wide audience and adapt your bio to reflect your brand. Spot trends using Google Trends and stay ahead in affiliate marketing.
Trends to Look For and Avoid in 2022
Utilize keyword-rich domains to build trust and increase conversions. Use social media to reach a wider audience and engage with followers. Trends should be part of a strategy, not the sole focus. Consider audience suitability and validate goals when entering new verticals.
Affiliate marketing trends for 2021
Discover the top affiliate marketing trends for 2021, including seasonal sales, subscriptions, native marketing formats, video content, and micro-influencers. These trends can help boost affiliate revenue and engage a more targeted audience.
7 Affiliate Marketing Trends for 2023
In 2023, use social media for affiliate marketing. Utilize Facebook, Instagram, Twitter, and Pinterest to reach a wide audience and adapt your bio to reflect your brand. Spot trends using Google Trends and stay ahead in affiliate marketing.
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