Trends to Look For and Avoid in 2022

if you're trying to surf on a trend that.
means thousands of people are.
potentially trying to do the same thing.
so you need to be very creative to stand.
out.
trends should be part of a strategy not.
be the strategy every kind of planning.
basically as.
those four uh topics objectives.
audiences strategies and tactics.
most of the time objectives and.
audiences are very stable you don't play.
with that a lot during your planning.
same thing for strategy there's a little.
bit of room to play with with strategies.
but not that much you want those.
strategy to be long-lasting the one.
thing there's room to play with are.
tactics and that's where every single.
trend should fall within that's where.
you're able to adjust to react to be.
very flexible while still being well.
aligned with your strategies so this is.
the one place where trend should be.
especially the creative ones contextual.
one don't adjust your old strategy and.
most important don't adjust your.
audiences if you look at the trend the.
first question you should ask yourself.
is it well suited for my audience if the.
answer is no you should just let it go.
don't waste time on that don't change.
your audience don't change your your uh.
main objectives just because there's a.
new trend that you think is interesting.
it's next be smart again don't approach.
all the trends the same way and this is.
very interesting because i was talking.
telling you about those four categories.
creative and contextual trends in those.
cases the one important thing to keep in.
mind.
you should rely on your most usual.
metrics you have to treat them just as a.
new creative the ones the kind of.
creatives you develop every single week.
same thing for contextual trend they.
should rely on your most usual metrics.
when sometimes to figure out if it was a.
good trend for you.
the thing is with that it's even more.
challenging than developing new.
creatives why is that so because if.
you're trying to surf on a trend that.
means thousands of people are.
potentially trying to do the same thing.
so you need to be very creative to stand.
out so it's even more challenging for.
companies to benefit from a trend for.
that very reason so many people are.
trying to do the same thing at the same.
time that to stand out is extremely.
difficult.
products and media trends is a totally.
different story the very first thing you.
should do when looking for example as a.
new vertical is to validate your goals.
like from one vertical to another one.
there are significant differences.
for example you should be worried about.
average initial spending in such.
vertical and then on long-term customer.
value for another vertical so you need.
to figure that out.
in the first place and then you need to.
allow yourself time to figure out what.
are the new metrics you should deal with.
once again you start working in a new.
vertical and obviously it's something.
new for you uh cpa might be very high in.
terms of customer acquisition so you.
might be tempted to just let it go but.
then you realize that by spending more.
to acquire customers the customer's long.
term value is higher the payouts become.
higher and it becomes profitable for you.
so.
this is very important that in the two.
cases on the right give yourself some.
time.
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