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The video discusses strategies for improving YouTube performance, including repurposing content, using tools like TubeBuddy and VidIQ for keyword research, and working with successful YouTubers. It also emphasizes the importance of click-through rates, studio production, updating content, and offering free software. These tactics can impact the affiliate marketing industry by increasing visibility and driving traffic to websites.
The video discusses strategies for improving YouTube performance. Repurposing content and publishing native videos for YouTube are recommended tactics. Additionally, using tools like TubeBuddy and VidIQ for keyword research and analyzing competitors can be useful. Advanced tactics include working with successful YouTubers and focusing on click-through rates and engagement. Updating content and offering free software as a product-led growth strategy are also suggested. Overall, the video emphasizes the importance of creativity and experimentation for success on YouTube.
so i think a lot of repurposing works
having a good like you know publishing
native where it's like a this is clearly
done for youtube uh that's gonna do a
lot better and obviously uh when we
think about tools that we use in in the
youtube world tubebuddy right or vid iq
for uh for
from a keyword uh perspective you know
when you publish your your video in the
first hour if it's if the headline's not
taking off if the thumbnail's not taking
off if it's not like a top three video
and you can see this in youtube studio
if that's not working well then you you
scrap you like change it right and so if
you have a content team if you have a
budget like some of the biggest
companies out there like a hubspot they
hire people specifically just to update
content
now obviously you do podcasts
i personally put my podcast on youtube
as well
how is youtube fitting into your overall
strategy because obviously you've got a
good following in youtube
how does that fit into what you're doing
so i would say youtube what works really
well is when like if this is being
filmed and we put it on youtube this
will do a lot better than us publishing
like a a zoom interview right like
people have gotten really lazy with that
with the pandemic and myself included
the engagement just retention sucks on
that right and obviously with youtube
you're a youtuber as well what matters
the most click-through rates right your
headline your your thumbnails matter a
lot but also the the content itself has
got to be engaging this is why like joe
rogan does really well with his podcast
uh patrick about david they have a
studio for it so i think if you have a
studio build out it ends up doing a lot
better it's worth it to invest at 5 10
15 maybe even 20 grand for a studio um
but
it's
and if you can get that machine to
compound there's actually a podcast in
miami where they just talk about dating
all the time some of these videos get
like eight hundred thousand a million
views or so and it's like a five minute
clip just from that podcast so i think a
lot of repurposing works having a good
like you know publishing native where
it's like a this is clearly done for
youtube uh that's gonna do a lot better
and obviously uh when we think about
tools that we use in in the youtube
world tubebuddy right or vid iq for uh
for
from a keyword uh perspective but i
think what most people don't do is
actually using uh
this is where i i usually don't use va's
but this is where you can use a va where
you have someone that's looking at your
competitors what videos getting the most
comments um which like what's getting
the most click-through rates like which
videos are trending and then you can
figure out you know what what videos you
want to attack because you've already
seen those videos are proven um in
youtube and this works for tick tock as
well and i know you know had a bunch of
people just talk about tick-tock
and
so
you're using vid iq and everything else
is that
obviously you're still optimizing and
everything else but what are the other
advanced things you're doing in youtube
obviously ranking well on youtube
you know seon on youtube is is a big
thing
what can you give the audience here
today that would help them rank well
other than vid iq so i've actually
worked i've we've hired a couple of um
great youtubers right so like they have
millions of subscribers and the thing
they always say to us is you know when
you publish your your video in the first
hour if it's if the headline's not
taking off if the thumbnail's not taking
off if it's not like a top three video
and you can see this in youtube studio
if that's not working well then you you
scrap you like change it right and we
have one of these videos recently on on
nfts um it was tanking in the first hour
or so and so usually i won't jump in
right but like um you know i decided to
jump in on this one and i changed the
title and then it just started shooting
up right and it became one of our top
videos in the last two three months or
so so i think
people don't appreciate that that much
but when you look about when you think
about mr beast you've got 100 million
subscribers it's literally thumbnails
and it's click-through rate right um and
obviously you want to make the best
video possible that's the biggest
barometer so what works really well for
us right now that's really underrated is
updating content right and there's
actually something that google released
recently they just patented this on kind
of um information freshness right and
what they're looking for is because a
lot of the search engine results they
look the same right now a lot of them
because everyone's copying each other
everyone's doing this you know
skyscraper thing they're all copying
each other right so they're looking for
anything new a new insight that you
might have maybe some data that you can
share um if you have that on the page
you're gonna do a better job of ranking
well and most people don't think about
updating their content right um and so
if you have a content team if you have a
budget like some of the biggest
companies out there like a hubspot they
hire people specifically just to update
content and like i have a survival blog
that gets a couple million visits a
month we have a couple of writers that
are just dedicated to just saying okay
these are our top you know 20 posts that
we've had in the last 12 months or so
let's update it let's add a paragraph
let's add two paragraphs or so let's add
some insights in here maybe it's an
interview like this or maybe there's
some data that you can pull some
proprietary data
and that that's underrated um what's
also underrated is you know we have we
have software that we give away um that
shows like when you're your content is
decaying like when you're losing traffic
on specific content um you can dm me on
twitter for that or something but um
when you give away free software this is
in sas this is known as product led
growth and that's a very long-term way
of thinking right but when you look at
what hubspot did when they started
giving away their crm for free if you
look at what my podcast co-host neil has
done with ubersuggest that's for free
right um he just bought answer to public
like free and so we we believe that the
future of sas is giving products away
for free because that's the modern day
infographic right like 10 years ago it's
like oh you got to make an infographic
and you could get a lot of links no no
no now the bar is lifted now you better
build some software um and add a lot of
utility and that's how you can get the
links coming in and like that also
builds word of mouth as well
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you
Repurposing content can help in reaching a wider audience and increasing engagement on the platform. Native content that is specifically created for YouTube often performs better than repurposed content from other platforms. Using tools like TubeBuddy and VidIQ for keyword research can also help in optimizing content.
Click-through rates (CTR) play a crucial role in determining the success of a video on YouTube. The headline and thumbnail are the two main factors that influence CTR. According to experienced YouTubers with millions of subscribers, if a video does not perform well in the first hour after publishing, it is advisable to change the title and thumbnail to increase engagement.
Investing in a studio can make a significant difference in the success of a YouTube channel. Studio production helps in creating engaging content and can lead to better retention rates. Apart from investing in equipment and technology, it is also useful to hire people specifically to update content regularly.
Updating content goes a long way in keeping it fresh and relevant. Google's focus on information freshness means that if a piece of content has new insights or proprietary data, it has a better chance of ranking well. Brands like HubSpot understand the value of updating content and hire writers dedicated to the task.
The future of SaaS is giving products away for free as part of product-led growth. Brands like HubSpot and UberSuggest built their reputation by giving away free software. This strategy not only brings in links but also builds word of mouth for the brand. The utility of the product is crucial in determining its success.
These strategies can impact the affiliate marketing industry by increasing the visibility of products and services. The focus on click-through rates and new insights means that content creators can collaborate with brands and create engaging content that increases conversions. By repurposing content, brands can also reach a wider audience and drive traffic to their websites.
Tools & Tactics To Skyrocket Your YouTube Ranking
Investing in a studio and updating content are helpful for success on YouTube. Giving away products for free can also build brand reputation. These strategies can impact affiliate marketing by increasing visibility and conversions. It is suggested to change the title and thumbnail of a video if it doesn't perform well in the first hour.
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