The Holy Trinity of Campaign Automation is a crucial video presentation that emphasizes the importance of automation in running businesses at scale. The speaker outlines three fundamental areas of automation process, including stop-and-go campaigns, budget optimization, and bulk campaign and ad creation. The impact of automation on affiliate marketing is also discussed, highlighting the role of AI in optimization and the need for understanding search intent.
Automation is crucial for running businesses at scale, especially when dealing with millions of clicks per day. The speaker believes in a holy trinity of automation process including classic stop-and-go campaigns, budget optimization, and bulk campaign and ad creation. Simple if-else constructions can be useful in campaign optimization, and applying strategy of media buying to sub-accounts can help with scaling up campaigns. Proper agencies working with tremendous amounts of traffic rely heavily on internal media buying teams and external affiliates. Rules and metrics such as KPI and conversion rate are important for optimizing marketing campaigns.
if you're running a lot of traffic like
millions and millions of clicks per day
just doesn't make sense to make it on
manual that is why automation is super
super important right now
if you want to run your business at
scale i believe in a holy trinity of
like a classic stop and go campaigns
which are fundamental ones of course
budget optimization and of course
bulk campaign and ask creation which is
of course saves you a lot of time
so classic stop and go of course there
isn't not like a black box no ai if we
are talking about like optimization in a
facebook and google
we are talking about like a simple if
else construction which will be how very
very useful in your in your campaign
running what about like a one tiny if
else like if conversion rate like like
less than one percent then do something
with your campaign okay but
there are a bunch of roles for every
campaign for example if you're running
your weight loss uh
you have like a lendings pre-landings
bunch of creatives texts and stuff you
need to optimize that and that's a not a
simple solution especially if you're
running uh that kind of campaigns in a
different ad networks so
what gonna do
uh my best solution was at that time and
of course uh this time is actually works
you are passing all the information
you're to your sub account in your grant
tracking tool and
you're creating bunch of rules of like
your each sub account and
uh providing some kind of i'm calling it
a strategy of media buying your campaign
so you can create this strategy
and you can scale up
this strategy and extrapolate this
dozens and dozens of campaigns that's
very helpful especially if you have a
lot of team in your in your company and
the onboarding process will be super
easy because you don't have any endless
spreadsheets and google documents about
how you're running campaigns you have a
tracking tool you have a bunch of
strategy and you can show this strategy
to your current team as well so we are
running a lot of campaigns everything is
going okay we have a positive roi
everything is going okay
what if you going much much more bigger
and that's how the proper agencies are
doing that so uh
these particular agencies we are working
with uh running lots of loss of traffic
you can see in all these statistics and
you cannot be manual if you are running
such tremendous amounts of traffic so
they're working with the uh like
internal media buying team they are
working with external affiliates and for
each campaign for each advertiser they
have a lot of a lot of rules about how
uh how ultimate your kpi cr and other
other metrics you can you know apply to
uh and to your marketing campaign
When it comes to running a successful marketing campaign, automation is the key. Manual methods might work for small-scale campaigns, but once you start dealing with millions and millions of clicks per day, automation becomes not just important, but absolutely essential.
There are three fundamental areas where automation is crucial - stop and go campaigns, budget optimization, and bulk campaign and ad creation. Automating stop and go campaigns can save a lot of time and resources. Budget optimization ensures that your ad spend is allocated wisely, whereas bulk campaign and ad creation can help streamline the process and make it more efficient.
While classic stop and go campaigns do not use AI, automation can still be implemented on a simple if-else construction. AI can come in handy when optimizing campaigns on platforms like Google and Facebook. Even a simple rule like "if conversion rate is less than 1%, then do something with your campaign" can go a long way in improving the performance of a campaign.
While automation is a good start, when it comes to scaling up campaigns, it can get a bit more complicated. For instance, if you're running weight-loss offers, you will have a lot of creatives, texts, and pre-landings to optimize. In such cases, it is helpful to create a strategy of media buying for each sub-account and extrapolate this strategy to dozens and dozens of campaigns.
The impact of automation on affiliate marketing has been tremendous. Proper agencies are working with internal media buying teams, external affiliates, and various rules for each advertiser. With affiliate marketing becoming more competitive than ever, automation can help streamline the process and make it more efficient.
Online education can be more lucrative than affiliate marketing. The text covers affiliate marketing rules, trends in 2022, and paid traffic methods. It also mentions the Adswedmedia Affiliate Program and the importance of branding and audience building in affiliate marketing. The video summary discusses the challenges of choosing a YouTube niche and the impact of automation on affiliate marketing. The Holy Trinity of Campaign Automation emphasizes the importance of automation in running businesses at scale. It outlines stop-and-go campaigns, budget optimization, bulk campaign and ad creation, and the role of AI in optimization. Automation has had a tremendous impact on affiliate marketing, with proper agencies relying on internal media buying teams, external affiliates, and various rules for each advertiser.
Automated rules in Facebook advertising help save money by cutting back on what's not working and scaling up what is working. Setting up rules allows for intricate campaign management and optimization, ensuring enough data is present for optimization. The impact of automated rules on the affiliate marketing industry is still being determined, but they are expected to greatly benefit advertisers and save money in the process.
Automated rules in Facebook advertising help save money by cutting back on what's not working and scaling up what is working. Turning things off too early can hinder optimization, so spending 2-4 times per ad set is crucial. These rules allow for more intricate campaign management and optimization, benefiting advertisers and affiliate marketers.
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