The Holy Trinity of Campaign Automation

if you're running a lot of traffic like
millions and millions of clicks per day
just doesn't make sense to make it on
manual that is why automation is super
super important right now
if you want to run your business at
scale i believe in a holy trinity of
automation process
like a classic stop and go campaigns
which are fundamental ones of course
budget optimization and of course
bulk campaign and ask creation which is
of course saves you a lot of time
so classic stop and go of course there
isn't not like a black box no ai if we
are talking about like optimization in a
facebook and google
we are talking about like a simple if
else construction which will be how very
very useful in your in your campaign
running what about like a one tiny if
else like if conversion rate like like
less than one percent then do something
with your campaign okay but
what if
there are a bunch of roles for every
campaign for example if you're running
your weight loss uh
offers
you have like a lendings pre-landings
bunch of creatives texts and stuff you
need to optimize that and that's a not a
simple solution especially if you're
running uh that kind of campaigns in a
different ad networks so
what gonna do
uh my best solution was at that time and
of course uh this time is actually works
you are passing all the information
you're to your sub account in your grant
tracking tool and
you're creating bunch of rules of like
your each sub account and
uh providing some kind of i'm calling it
a strategy of media buying your campaign
so you can create this strategy
and you can scale up
this strategy and extrapolate this
strategy to
dozens and dozens of campaigns that's
very helpful especially if you have a
lot of team in your in your company and
the onboarding process will be super
easy because you don't have any endless
spreadsheets and google documents about
how you're running campaigns you have a
tracking tool you have a bunch of
strategy and you can show this strategy
to your current team as well so we are
running a lot of campaigns everything is
going okay we have a positive roi
everything is going okay
but
what if you going much much more bigger
and that's how the proper agencies are
doing that so uh
these particular agencies we are working
with uh running lots of loss of traffic
you can see in all these statistics and
you cannot be manual if you are running
such tremendous amounts of traffic so
they're working with the uh like
internal media buying team they are
working with external affiliates and for
each campaign for each advertiser they
have a lot of a lot of rules about how
uh how ultimate your kpi cr and other
other metrics you can you know apply to
your
uh and to your marketing campaign
[Music]
[Applause]
[Music]
you