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Learn how to boost your Amazon listings with affiliate traffic through successful case studies and strategies. Discover the importance of affiliate marketing in driving traffic, boosting organic ranking, and achieving massive success in increasing sales, visibility, and revenue.
The video discusses the importance of affiliate marketing in driving traffic and boosting organic ranking on Amazon. The speaker shares case studies of their successful partnerships with external affiliate marketers and the strategies that worked well, including good content strategies and partnering with larger companies. They also emphasize the importance of having editorial control and authenticity in partnering with content creators. The video provides examples of successful partnerships in various product categories, including bedding, outdoor screens, and car wheel cleaners.
within a week our sales have shot up 200
week over week
and we started to see that flywheel
effect and we went from the number 50
spot to the number three spot
when we work with a good content
strategy with strong affiliate marketers
we get an increase in highly qualified
traffic driving into the platform to our
product listing and typically that
traffic has a pretty good conversion
rate versus our benchmark and when
amazon sees higher traffic and higher
conversion rates they boost the organic
ranking for that product so with a boost
in organic ranking then we get better
internal visibility and better internal
traffic and the virtuous cycle just
keeps spinning for us
nobody really knows how amazon's
algorithm works there's been outside
literature that would suggest that
organic rank boost is as much as three
times
and i will say it has worked very well
for us at thrasio so we have become big
big believers in the idea of increasing
our partnerships with external affiliate
marketers so much so that we have an
entire team now dedicated to this
business and you're going to hear from
them in just a bit if you stay on after
me
in 2021 alone we drove about eight
figures of revenue from these
partnerships and we paid back to our
partners about seven figures and
commissions this is highly lucrative and
we pay richly we pay above and beyond
what the standard large affiliate
networks pay because we've seen that
it's a win-win situation
i want to talk a little bit about when
it works really well because we've been
sort of refining this model over time
what i'm really talking about is
sophisticated content strategies so we
are looking for partners
who have a defined audience who have an
authentic tone with that audience who
knows know what their audience wants to
hear and are discerning in the products
that they're choosing to promote to
those audiences and in return a good
partner for that content creator is any
brand any seller who will give you the
flexibility to have your own editorial
control to do what you know works for
your audience
it also helps to work with larger
companies in the case of thrasio we've
got a ginormous product catalog of
proven winners so what that means is
once we start working together it's not
just a one-shot deal we've got constant
new flow of things that you can choose
from to start to promote to your own
audiences
so let me share a few specific case
studies of how we've used this to great
effect because i think i think the
numbers may surprise you and it really
it'll help you understand why we're such
believers in this model i'm going to
start with
fern and willow this was literally our
first experiment back in november of
fern and willow was one of thorazio's
bedding brands great pillows betting on
amazon is a huge category but it is
highly competitive
you can imagine how difficult it is to
distinguish one white pillow from a
thousand other white pillows within the
amazon marketplace
so our team had done a pretty good job
of all the things that you need to do
your page optimization your seo new
creative pricing lightning deals etc we
were still kind of stuck in the around
top 50
listing organic ranking spot in the
betting pillows category
and this is back in the fall of 2020 we
had just started talking to some major
publishers about maybe trying to
experiment with working together and so
we ran a little pilot
we had one a premier
lifestyle editorial partner ran a great
product review of the fernand willow
pillow it ran on a thursday
by saturday we were our sales had ramped
up to thirty thousand dollars and queen
pillows just on the saturday alone
within a week our sales have shot up 200
week over week and we started to see
that flywheel effect and we went from
the number 50 spot to the number three
spot
and we were fortunate enough that we ran
this pilot by the way right before black
friday and cyber monday so we headed
right into the holiday spending weekend
with the number three spot that was the
best selling day this brand had ever had
on its history so that's when we knew we
were really on to something and our
partners were very happy with the
success too and we really started to
sort of investigate what are the
situations where this can work well and
when do we use this in in our marketing
toolkit and i think the net net of most
of that is it works well across
categories
there are a lot of instances where we
have shown success so i'll share a
couple more first i'll talk about h s
styling
which makes outdoor inflatable screens
so you can watch movies in your backyard
watch tv in your backyard this is a
great selling product in the summer time
but you might imagine it doesn't do too
well in the winter
so our marketing team had an idea
what if we anchored around super bowl
sunday in the u.s
super bowl sunday is the biggest
television sales driver of the year
televisions so we thought maybe we could
market this outdoor inflatable screen as
a coveted safe alternative for your
super bowl sunday party
so at this point we had multiple
partners to work with and we had
multiple partners put up content for
that screen and you can i won't even
read it you can you can see on the on
the slide here the kind of success we
had and the thing that we're really
looking for in addition to sales is we
want to see that flywheel go so we want
to see that best seller rank you can see
here we went from 77 to 10
because that success just continues on
for us it gets us a boost that we can
keep building from
the last example i want to give you is
totally different kind of product this
is the brush hero
the brush hero is a an automatic
car wheel cleaner
this is a great product very strong
brand it has a great brand story it was
doing really well for us on d2c
but we were really struggling to get
this brand established inside of amazon
with every tactic that we had in our
book we switched categories we switched
pricing we ran deals we did everything
we could think of and we were still sort
of stuck in a very low traffic sub sub
category
automotive nozzles and hose attachments
that is not where you want to be selling
right
we wanted to be in the automotive
supplies category
and so we decided to try again an
affiliate marketing we had a premier
editorial partner run a great review and
what we realized was
in their content they were able to tell
that brand story in a way that we were
never going to be able to do in the very
sort of transactional interface of an
amazon marketplace and that is all it
needed it took off
and again you can see we went from
listing number 15 000 in the automotive
category to number 50.
[Applause]
[Music]
you
According to a recent video, affiliate marketing has helped one company, Thrasio, achieve massive success in increasing their sales, visibility, and revenue. Within a week, their sales shot up 200%, thanks to a content strategy with strong affiliate marketers. By partnering with content creators who have a defined audience, an authentic tone, and discerning taste in products, Thrasio has been able to tap into a highly qualified traffic driving into their platform and boost their organic ranking on Amazon. The result? Better internal visibility and higher conversion rates, leading to a virtuous cycle of success.
But what makes affiliate marketing work so well? For Thrasio, it's all about finding partners who have a clear understanding of their audience's wants and needs. They also prefer to work with larger companies with a vast product catalog of proven winners, allowing affiliates to choose from relevant products to promote to their own audiences. Furthermore, Thrasio pays above and beyond what standard large affiliate networks pay, providing both companies with a win-win situation.
Thrasio's success with affiliate marketing is more than just a theory. It's a proven model with several case studies to back it up. Take Fern and Willow, for example, one of Thrasio's bedding brands. Their sales increased by 200% within a week of a premier lifestyle editorial partner running a great product review. By the following week, they went from the number 50 spot to the number three spot, leading to their best-selling day in history during the holiday spending weekend.
Another case study is HS Styling, which makes outdoor inflatable screens. Thrasio's marketing team anchored around the Super Bowl Sunday in the U.S., marketing the inflatable screen as a coveted safe alternative for households during the pandemic. With multiple partners putting up content for the screen, the results were incredible, increasing their best-seller rank from 77 to 10.
The Brush Hero is another example of a great product with a great brand story struggling to establish itself inside Amazon's marketplace. By trying affiliate marketing using a premier editorial partner, they went from a low traffic subcategory to number 50 in automotive supplies.
Affiliate marketing can be a highly lucrative way for brands to increase their sales, visibility, and revenue. By partnering with content creators who have a defined audience and a taste for high-quality products, companies can tap into a highly qualified traffic driving into their platform and boost their organic ranking on Amazon. When done right, affiliate marketing can lead to a virtuous cycle of success, providing affiliates with a win-win situation. After all, it worked for Thrasio, and it can work for your brand, too.
SuperJeweler Affiliate Department Contact
The TEXT discusses the impact of technology on modern society and the potential consequences for future generations. It also explores the ethical implications of technological advancements.
The Secret Ingredient Affiliates Are Using To Supercharge Their Content Strategy
The given text talks about Post Affiliate Pro, an affiliate marketing tool that offers a free trial, various features, and integrations to boost Amazon listings. The platform provides support, a knowledge base, and a member's area for its customers, and can be contacted through live chat, a contact form, or scheduling a call. The video emphasizes the importance of providing solution-oriented content and being respectful to the customer's needs in affiliate marketing. Overall, PostAffiliate Pro aims to offer affiliate marketing solutions aimed at winning in an uncertain economy.
SuperJeweler Affiliate Department Contact
Learn more about SuperJeweler here. Visit the affiliate manager directory to get contact information, geographic focus, experience details and more.
Superdrug Affiliate Department Contact
Learn more about Superdrug Affiliate Department Contact here. Visit the affiliate manager directory to get contact information, geographic focus and more.
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