Supercharge Your Amazon Listings With Affiliate Traffic

within a week our sales have shot up 200.
week over week.
and we started to see that flywheel.
effect and we went from the number 50.
spot to the number three spot.
when we work with a good content.
strategy with strong affiliate marketers.
we get an increase in highly qualified.
traffic driving into the platform to our.
product listing and typically that.
traffic has a pretty good conversion.
rate versus our benchmark and when.
amazon sees higher traffic and higher.
conversion rates they boost the organic.
ranking for that product so with a boost.
in organic ranking then we get better.
internal visibility and better internal.
traffic and the virtuous cycle just.
keeps spinning for us.
nobody really knows how amazon's.
algorithm works there's been outside.
literature that would suggest that.
organic rank boost is as much as three.
times.
and i will say it has worked very well.
for us at thrasio so we have become big.
big believers in the idea of increasing.
our partnerships with external affiliate.
marketers so much so that we have an.
entire team now dedicated to this.
business and you're going to hear from.
them in just a bit if you stay on after.
me.
in 2021 alone we drove about eight.
figures of revenue from these.
partnerships and we paid back to our.
partners about seven figures and.
commissions this is highly lucrative and.
we pay richly we pay above and beyond.
what the standard large affiliate.
networks pay because we've seen that.
it's a win-win situation.
i want to talk a little bit about when.
it works really well because we've been.
sort of refining this model over time.
what i'm really talking about is.
sophisticated content strategies so we.
are looking for partners.
who have a defined audience who have an.
authentic tone with that audience who.
knows know what their audience wants to.
hear and are discerning in the products.
that they're choosing to promote to.
those audiences and in return a good.
partner for that content creator is any.
brand any seller who will give you the.
flexibility to have your own editorial.
control to do what you know works for.
your audience.
it also helps to work with larger.
companies in the case of thrasio we've.
got a ginormous product catalog of.
proven winners so what that means is.
once we start working together it's not.
just a one-shot deal we've got constant.
new flow of things that you can choose.
from to start to promote to your own.
audiences.
so let me share a few specific case.
studies of how we've used this to great.
effect because i think i think the.
numbers may surprise you and it really.
it'll help you understand why we're such.
believers in this model i'm going to.
start with.
fern and willow this was literally our.
first experiment back in november of.
2020.
fern and willow was one of thorazio's.
bedding brands great pillows betting on.
amazon is a huge category but it is.
highly competitive.
you can imagine how difficult it is to.
distinguish one white pillow from a.
thousand other white pillows within the.
amazon marketplace.
so our team had done a pretty good job.
of all the things that you need to do.
your page optimization your seo new.
creative pricing lightning deals etc we.
were still kind of stuck in the around.
top 50.
listing organic ranking spot in the.
betting pillows category.
and this is back in the fall of 2020 we.
had just started talking to some major.
publishers about maybe trying to.
experiment with working together and so.
we ran a little pilot.
we had one a premier.
lifestyle editorial partner ran a great.
product review of the fernand willow.
pillow it ran on a thursday.
by saturday we were our sales had ramped.
up to thirty thousand dollars and queen.
pillows just on the saturday alone.
within a week our sales have shot up 200.
week over week and we started to see.
that flywheel effect and we went from.
the number 50 spot to the number three.
spot.
and we were fortunate enough that we ran.
this pilot by the way right before black.
friday and cyber monday so we headed.
right into the holiday spending weekend.
with the number three spot that was the.
best selling day this brand had ever had.
on its history so that's when we knew we.
were really on to something and our.
partners were very happy with the.
success too and we really started to.
sort of investigate what are the.
situations where this can work well and.
when do we use this in in our marketing.
toolkit and i think the net net of most.
of that is it works well across.
categories.
there are a lot of instances where we.
have shown success so i'll share a.
couple more first i'll talk about h s.
styling.
which makes outdoor inflatable screens.
so you can watch movies in your backyard.
watch tv in your backyard this is a.
great selling product in the summer time.
but you might imagine it doesn't do too.
well in the winter.
so our marketing team had an idea.
what if we anchored around super bowl.
sunday in the u. s.
super bowl sunday is the biggest.
television sales driver of the year.
televisions so we thought maybe we could.
market this outdoor inflatable screen as.
a coveted safe alternative for your.
super bowl sunday party.
so at this point we had multiple.
partners to work with and we had.
multiple partners put up content for.
that screen and you can i won't even.
read it you can you can see on the on.
the slide here the kind of success we.
had and the thing that we're really.
looking for in addition to sales is we.
want to see that flywheel go so we want.
to see that best seller rank you can see.
here we went from 77 to 10.
because that success just continues on.
for us it gets us a boost that we can.
keep building from.
the last example i want to give you is.
totally different kind of product this.
is the brush hero.
the brush hero is a an automatic.
car wheel cleaner.
this is a great product very strong.
brand it has a great brand story it was.
doing really well for us on d2c.
but we were really struggling to get.
this brand established inside of amazon.
with every tactic that we had in our.
book we switched categories we switched.
pricing we ran deals we did everything.
we could think of and we were still sort.
of stuck in a very low traffic sub sub.
category.
automotive nozzles and hose attachments.
that is not where you want to be selling.
right.
we wanted to be in the automotive.
supplies category.
and so we decided to try again an.
affiliate marketing we had a premier.
editorial partner run a great review and.
what we realized was.
in their content they were able to tell.
that brand story in a way that we were.
never going to be able to do in the very.
sort of transactional interface of an.
amazon marketplace and that is all it.
needed it took off.
and again you can see we went from.
listing number 15 000 in the automotive.
category to number 50.
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you.