Quick-Fire Snapchat & TikTok Creative Tips

this is a really effective ad that i.
recommend.
all my clients to have in their creative.
[Music].
arsenal.
hey everybody this is savannah sanchez.
today i'm going to be giving you.
five quick tips on how to improve your.
tick tock and.
snapchat ad creatives my number one tip.
is to always have captions and design.
for sound.
off so especially on snapchat not.
everyone is watching their videos with.
sound on tick tock there's a lot more.
people.
listening with sound on however it's.
really important that you always have.
captions so that the people who aren't.
listening with sound perhaps they're at.
work.
or choosing not to watch the video with.
sound still understand what.
your product is and what you are selling.
so i always caption my videos.
especially if you have someone talking.
about your product you want to make sure.
that's captioned.
or just add some text on top that that.
describes your product.
and have the call to action to shop now.
or whatever your cta.
is my second tip is to keep it native to.
the platform so.
for tick tock in particular you don't.
want it to look like an ad.
you want it to look like another tick.
tock video so the best way for that is.
sending your products to influencers.
people who can make tick-tock-esque.
content so that they're interacting with.
your product but it doesn't look.
like an ad the same goes for snapchat on.
snapchat ugc.
is extraordinarily popular so i would.
say giving your.
product to influencers or other content.
creators.
to help you make snapchat content is.
going to be a lot more effective than.
just showing.
like a lifestyle video or product on.
white for instance.
my third tip for effective tick tock and.
snapchat ads.
is to design for 15 seconds or less.
so on average people only watching less.
than two seconds of your video so.
you need to capture attention within.
those first two seconds.
and people don't typically watch the.
entire video either.
they're going to decide within the first.
10 seconds whether they want to purchase.
or not.
so keep your video short short and sweet.
15 seconds.
with a compelling call to action to.
swipe up to learn more.
my fourth tip is more related to what.
styles of videos work best on snapchat.
and tick tock so for all of the.
ecommerce accounts that i've managed on.
snapchat and tick tock.
i found that unboxing has worked the.
best as an ad format.
so i would say if you are considering.
advertising on snapchat and tick tock.
make sure that you have unboxing videos.
so what that means it would be somebody.
who is receiving your product maybe the.
video starts where like the package is.
at their door.
they're showing them unbox it they're.
giving their first impressions.
this is a really effective ad that i.
recommend.
all my clients to have in their creative.
arsenal so.
absolutely add unboxing videos to your.
tick tock in snapchat ad library.
my fifth tip for effective ads is always.
always keep testing.
and especially keep testing copy so on.
the first few seconds of the video.
like i mentioned before you're always.
going to want to have captions.
so you want to test different intro text.
as well as different value props on your.
video.
so for instance let's just say you're.
showing that great unboxing video of.
someone receiving for your.
your product for the first time then.
maybe in the first three seconds for one.
you test having text come up that says.
free shipping.
where another one says like the most.
beautiful gift you're for your friend.
it's more of like a value prop driven.
text so the first text that pops up on.
the screen.
can make a really big difference in your.
ad performance so.
don't only test one text variation.
because you can have a great video but.
you might just have the wrong copy.
paired with it.
so when you're launching your snap and.
tick talk ads make sure you're testing.
different headlines.
and different top texts in order to get.
the most effective results.
alrighty guys i hope that my tips were.
helpful and please let me know how.
your snapchat and tick tock ads go and.
if you want more tips.
make sure to subscribe.
[Music].
you.