Learn actionable tips for creating effective TikTok and Snapchat ad creatives in this video. Discover how to improve your ad performance with tips on captions, native platform design, short video length, unboxing videos, and continuous testing. Transform your affiliate marketing strategy with the rise of TikTok and Snapchat ads.
In this video, Savannah Sanchez gives five quick tips on how to improve your TikTok and Snapchat ad creatives. Her first tip is to always have captions, even if people are watching without sound. Her second tip is to keep the ads native to the platform. Her third tip is to design the ad for 15 seconds or less. Her fourth tip is to use unboxing videos as they have worked best as an ad format for her ecommerce accounts. And her fifth tip is to keep testing different copy and captions to improve the performance of the ad. Overall, these tips can help you create more effective ads for TikTok and Snapchat.
this is a really effective ad that i
all my clients to have in their creative
hey everybody this is savannah sanchez
today i'm going to be giving you
five quick tips on how to improve your
tick tock and
snapchat ad creatives my number one tip
is to always have captions and design
off so especially on snapchat not
everyone is watching their videos with
sound on tick tock there's a lot more
listening with sound on however it's
really important that you always have
captions so that the people who aren't
listening with sound perhaps they're at
or choosing not to watch the video with
sound still understand what
your product is and what you are selling
so i always caption my videos
especially if you have someone talking
about your product you want to make sure
or just add some text on top that that
describes your product
and have the call to action to shop now
or whatever your cta
is my second tip is to keep it native to
the platform so
for tick tock in particular you don't
want it to look like an ad
you want it to look like another tick
tock video so the best way for that is
sending your products to influencers
people who can make tick-tock-esque
content so that they're interacting with
your product but it doesn't look
like an ad the same goes for snapchat on
is extraordinarily popular so i would
say giving your
product to influencers or other content
to help you make snapchat content is
going to be a lot more effective than
like a lifestyle video or product on
white for instance
my third tip for effective tick tock and
is to design for 15 seconds or less
so on average people only watching less
than two seconds of your video so
you need to capture attention within
those first two seconds
and people don't typically watch the
entire video either
they're going to decide within the first
10 seconds whether they want to purchase
so keep your video short short and sweet
with a compelling call to action to
swipe up to learn more
my fourth tip is more related to what
styles of videos work best on snapchat
and tick tock so for all of the
ecommerce accounts that i've managed on
snapchat and tick tock
i found that unboxing has worked the
best as an ad format
so i would say if you are considering
advertising on snapchat and tick tock
make sure that you have unboxing videos
so what that means it would be somebody
who is receiving your product maybe the
video starts where like the package is
at their door
they're showing them unbox it they're
giving their first impressions
this is a really effective ad that i
all my clients to have in their creative
absolutely add unboxing videos to your
tick tock in snapchat ad library
my fifth tip for effective ads is always
always keep testing
and especially keep testing copy so on
the first few seconds of the video
like i mentioned before you're always
going to want to have captions
so you want to test different intro text
as well as different value props on your
so for instance let's just say you're
showing that great unboxing video of
someone receiving for your
your product for the first time then
maybe in the first three seconds for one
you test having text come up that says
where another one says like the most
beautiful gift you're for your friend
it's more of like a value prop driven
text so the first text that pops up on
can make a really big difference in your
ad performance so
don't only test one text variation
because you can have a great video but
you might just have the wrong copy
paired with it
so when you're launching your snap and
tick talk ads make sure you're testing
and different top texts in order to get
the most effective results
alrighty guys i hope that my tips were
helpful and please let me know how
your snapchat and tick tock ads go and
if you want more tips
make sure to subscribe
In today's social media-driven world, platforms such as TikTok and Snapchat have become important channels for businesses to advertise their products or services. Here are five actionable tips to help improve your ad creatives and make them more effective:
A majority of social media users do not watch videos with sound on, hence including captions is essential to help convey your message to everyone. Additionally, design your ad creatives so they are visually appealing even with the sound off.
Make your ad creatives blend in with the platform, rather than looking like a typical ad. This will ensure your ad is not only more appealing but also better received by the audience.
Consider working with influencers or content creators to make the content look more natural.
Average video attention span is very short, so make sure you capture the viewer's attention within the first few seconds. Keep your videos short, sweet, and to the point.
Make sure to include unboxing videos as part of your ad creatives. This helps showcase your product and how well it is received, making it more likely for the audience to make a purchase.
Test different text variations for your ad copy, experiment with different video length, and always keep an eye on the results. By continuously testing and experimenting, you can find the most effective ad creatives and improve your overall ad performance.
The rise of TikTok and Snapchat ads has created an immense opportunity for businesses to tap into their specific target audiences. For affiliate marketers, they can now discover new product/service partners to drive traffic and generate potential commission. However, there are also new sets of challenges that need to be addressed, such as finding the most effective advertising strategies and ensuring compliance with the platforms' ad policies.
Overall, TikTok and Snapchat ads are transforming the affiliate marketing industry by enabling businesses to reach a massive audience and generate more revenue through performance-based marketing.
Key tips for affiliate marketing success include being prepared to take risks, sticking to one offer type, and not getting complacent with winning campaigns. Building strong relationships with advertisers and networks, as well as being creative and unique, is crucial for long-term success in the competitive digital marketplace.
Learn more about Kirill Tikhomirov here. Visit the affiliate manager directory to get contact information, geographic focus, and more.
The text discusses affiliate marketing strategies, emphasizing the importance of understanding customer needs and using TikTok to drive traffic to Instagram for nurturing leads and creating a community. The video features Brian Brewer sharing his new approach to using TikTok for affiliate marketing, focusing on engaging leads through multiple touchpoints on Instagram.
TikTok affiliate marketing leverages the platform's user base to promote products and services, monetize content, and increase sales. With over 800 million active users, it offers a lucrative opportunity for entrepreneurs. Creating engaging content, engaging with followers, and tracking results are key to success. Join the affiliate marketing program to access tools and tips for maximizing earnings.
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