Quick-Fire Snapchat & TikTok Creative Tips

this is a really effective ad that i
recommend
all my clients to have in their creative
[Music]
arsenal
hey everybody this is savannah sanchez
today i'm going to be giving you
five quick tips on how to improve your
tick tock and
snapchat ad creatives my number one tip
is to always have captions and design
for sound
off so especially on snapchat not
everyone is watching their videos with
sound on tick tock there's a lot more
people
listening with sound on however it's
really important that you always have
captions so that the people who aren't
listening with sound perhaps they're at
work
or choosing not to watch the video with
sound still understand what
your product is and what you are selling
so i always caption my videos
especially if you have someone talking
about your product you want to make sure
that's captioned
or just add some text on top that that
describes your product
and have the call to action to shop now
or whatever your cta
is my second tip is to keep it native to
the platform so
for tick tock in particular you don't
want it to look like an ad
you want it to look like another tick
tock video so the best way for that is
sending your products to influencers
people who can make tick-tock-esque
content so that they're interacting with
your product but it doesn't look
like an ad the same goes for snapchat on
snapchat ugc
is extraordinarily popular so i would
say giving your
product to influencers or other content
creators
to help you make snapchat content is
going to be a lot more effective than
just showing
like a lifestyle video or product on
white for instance
my third tip for effective tick tock and
snapchat ads
is to design for 15 seconds or less
so on average people only watching less
than two seconds of your video so
you need to capture attention within
those first two seconds
and people don't typically watch the
entire video either
they're going to decide within the first
10 seconds whether they want to purchase
or not
so keep your video short short and sweet
15 seconds
with a compelling call to action to
swipe up to learn more
my fourth tip is more related to what
styles of videos work best on snapchat
and tick tock so for all of the
ecommerce accounts that i've managed on
snapchat and tick tock
i found that unboxing has worked the
best as an ad format
so i would say if you are considering
advertising on snapchat and tick tock
make sure that you have unboxing videos
so what that means it would be somebody
who is receiving your product maybe the
video starts where like the package is
at their door
they're showing them unbox it they're
giving their first impressions
this is a really effective ad that i
recommend
all my clients to have in their creative
arsenal so
absolutely add unboxing videos to your
tick tock in snapchat ad library
my fifth tip for effective ads is always
always keep testing
and especially keep testing copy so on
the first few seconds of the video
like i mentioned before you're always
going to want to have captions
so you want to test different intro text
as well as different value props on your
video
so for instance let's just say you're
showing that great unboxing video of
someone receiving for your
your product for the first time then
maybe in the first three seconds for one
you test having text come up that says
free shipping
where another one says like the most
beautiful gift you're for your friend
it's more of like a value prop driven
text so the first text that pops up on
the screen
can make a really big difference in your
ad performance so
don't only test one text variation
because you can have a great video but
you might just have the wrong copy
paired with it
so when you're launching your snap and
tick talk ads make sure you're testing
different headlines
and different top texts in order to get
the most effective results
alrighty guys i hope that my tips were
helpful and please let me know how
your snapchat and tick tock ads go and
if you want more tips
make sure to subscribe
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