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  • How We Leverage Niche Domains to Lower CPCs & Increase Conversions on Google

How We Leverage Niche Domains to Lower CPCs & Increase Conversions on Google

How We Leverage Niche Domains to Lower CPCs & Increase Conversions on Google | Affiliate World Conferences05:44Youtube video: How We Leverage Niche Domains to Lower CPCs & Increase Conversions on Google
Affiliate World Conferences


  • Domain naming conventions
  • Trust in online transactions
  • Technical issues with domain extensions

Video summary

The video discusses a case study by it.com on using two domain names, example.com and example.it.com, and their performance on a Google AdWords campaign. The .com domain performed better initially, but the .it.com domain started performing better after the campaign was restarted. The reason for this was the use of a keyword-rich domain name that implied trustworthiness to the audience. The video also discusses the importance of trust in online transactions and how .com domains are perceived as more trustworthy. Additionally, the video mentions a technical fact about certain antivirus tools blocking websites with high-risk extensions such as .xyz.


Dig Deeper

Understanding the Impact of Keyword Rich Domain Names in Online Marketing

In a recent case study conducted by the team at it.com, two domain names were used, one with a .com extension and the other with an .it.com extension. The campaign was run on Google AdWords and it was observed that the .com ads got more impressions and converted better initially. However, over time, the .it.com domain started to perform better and converted better than before. This was attributed to the fact that the company had been using a keyword-rich domain name, which implied to their audience that it's IT-related and trusted. This created a sense of trust among the visitors, leading to better click-through rates and conversions.

Domain names with .com extensions are generally considered more trustworthy than other extensions. This is because they imply that the website is a legit service, and people trust .coms more and more, especially with the vast availability of new domain extensions. Therefore, if you are developing a new product or service, it is best to use a .com domain name to create a sense of trust and legitimacy among your audience.

The Technical Aspects of Domain Names

In addition to the marketing benefits of a keyword-rich domain name, there are also technical aspects to consider. For instance, some users activate antivirus tools on their computers, which block websites that are considered high risk. These tools may warn the user every time they visit a website with an extension known to host spam or phishing websites, such as .xyz. This creates a problem for website owners who use such extensions, as their website may be flagged as untrustworthy. This is why it is important to choose a domain extension that has a good reputation and is trusted by users.

Overall, the choice of domain name has a significant impact on online marketing, especially in terms of creating a sense of trust and legitimacy among the audience. Therefore, it is essential to choose a keyword-rich and trustworthy domain name when launching a new product or service.

The Impact on Affiliate Marketing Industry

While the impact of keyword-rich domain names is apparent for any online business, it is especially important in the affiliate marketing industry. Affiliates use domain names to promote products and services and earn a commission on each sale they generate. Therefore, choosing a good domain name is essential for increasing their click-through rates and conversions. A keyword-rich domain name not only creates a sense of trust but also implies that the affiliate is an expert in that particular niche, leading to more sales and commissions. Additionally, affiliate networks can benefit from offering their affiliates keyword-rich domain names, as it can increase their overall sales and revenue.

Explore more

Post Affiliate Pro provides robust tracking capabilities, allowing you to monitor the performance of your ad campaigns in real-time. By analyzing data such as clicks, conversions, and revenue, you can gain valuable insights into the effectiveness of your niche domains and make data-driven decisions to optimize your campaigns.

Manage your affiliate network efficiently. By partnering with affiliates who have expertise in your niche, you can tap into their specialized knowledge and leverage their traffic sources to drive targeted visitors to your niche domains, increasing the chances of conversions.

With Post Affiliate Pro, you can accurately track and attribute conversions to the specific niche domains that generated them. This data helps you understand the performance of each domain, allowing you to allocate your resources effectively and focus on the most profitable campaigns.

Unique clicks tell you how many unique users have clicked on a link. Affiliate marketing offers metrics that indicate how many times a link has been clicked.

Unique clicks

The text includes repetitive and irrelevant information about affiliate marketing, newsletter subscriptions, and website policies.

Would you like to improve your affiliate software even more? Check out the JotForm integration for Post Affiliate Pro.


Scale Lead is a CPA network that offers fixed commissions for media and marketing affiliates. They have campaign rules and policies on explicit, religious, and political content. The program supports text link banners and accepts worldwide advertisements. The affiliate manager can be contacted through Media and Marketing Mail or LinkedIn. They also offer a free 14-day trial and Post Affiliate Pro integration. Nochex integration for Post Affiliate Pro is available as well. The company's website uses cookies and provides contact forms and live chat options. They also provide support, knowledge base, and have a customer review section. Quality Unit is the company behind Scale Lead. They offer various pricing plans and features with integrations and alternatives. They have a company profile and a list of resellers. They also have a blog and an affiliate marketing academy. Users can subscribe to their newsletter and follow them on social media. The company has terms of service, security policy, privacy policy, and GDPR compliance. They are currently building the dashboard for Post Affiliate Pro after users sign up and will send login details via email after installation is complete. The website also offers a schedule for one-on-one calls to discuss the benefits of Post Affiliate Pro for businesses. Contact forms, live chat, and email options are available for contacting the company.

When a new web page is linked to an existing one, it inherits the page rank. This process is known as passing link juice.


This piece discusses various aspects of affiliate marketing, such as following rules and building a personal brand on Instagram Threads. It emphasizes the importance of credibility and trust in this field.

302 redirect is a process/status code, that means found or moved temporarily. So, a 302 redirect does not contain a new address.

302 redirect

The given text contains information about product pricing, features, integrations, support, knowledge base, and company details. It also mentions the process of building a Post Affiliate Pro dashboard and the use of 302 redirects in affiliate marketing.

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