Google SGE: Is It The End Of The Road For Niche Sites & SEO?

I thought long and hard about making.
this video but I've decided to go ahead.
and do it and it's mainly in response to.
the Google I O event and the unveiling.
of Google sge search generative.
experience Google's answer to chat GPT.
in search if you've not heard about it.
sge is a chat style experience generated.
by Ai and could be set to shake up the.
entire Google Experience forever the.
knock-on effect for Publishers and Niche.
site owners a predicted 80 drop in.
traffic so we may as well give up now.
right well let's not be quite so Hasty.
while some people in the niche site.
space have been losing their heads over.
sge others are more upbeat with Barry.
Schwartz search engine land stating that.
with sge we see a healthier way of.
Google linking to Publishers and as he.
says supporting the ecosystem but what.
does that really mean for us what's the.
time nail on this and will this really.
destroy your knee sites well sge is in.
testing right now over the next few.
weeks it will roll out to test us and.
this will happen in phases when it does.
eventually roll out to users the chances.
are it will look a little bit different.
to what we've seen in Google's release.
if I were a betting man which I'm not so.
take this with a pinch of salt I would.
say we're likely to have six to 12.
months before we see sge being used for.
the vast majority of people after all.
this was as much about steadying the.
ship for Google as anything else they.
simply had to get something out there in.
public after Microsoft started using GPT.
powered search and it worked with.
Google's parent company alphabet seeing.
an 11 jump in their share price directly.
after the event let's not forget this.
will be the biggest shake up to search.
ever how users respond to this will be.
key and if Google realizes that users.
hate it then they'll revert straight.
back to type or maybe put as GE behind.
some kind of toggle and yes from what.
we've seen the usual links to sites will.
still exist all be much further down the.
page and below the fold Google still.
need to figure out exactly where they're.
going to be putting their ads in the.
serps so it seems at the moment like.
there are a lot more questions than.
answers when it comes to sge and where.
does it leave us as need size owners is.
probably our biggest question well to.
put it bluntly there are going to be.
casualties but there are going to be.
lots of opportunities too the state of.
playing SEO has always been in flux and.
those who can adapt are those who will.
succeed Niche site SEO as we might know.
it will probably change and to be honest.
I for one am not particularly upset.
about that if you're the sort of person.
that is out there writing 1500 word.
articles on questions such as how many.
eyes does a horse have yes Keith at.
Minton Empire I'm looking at you I know.
it was talking in cheek by the way well.
I think there are better ways that you.
could be spending your time and you're.
not really helping the user and Google.
are not blameless here if we look at all.
of the updates the product reviews The.
Helpful content the spam brain updates.
they seem to have kind of lost the plot.
in terms of how to serve up useful.
genuinely useful information from good.
quality sites we only need to look at.
the state of parasite SEO to see see.
that in in action I believe that some.
Hive GSE plus all of the updates that.
Google throws at us that we need to.
continue this transition from Niche.
sites to Authority sites now this starts.
with the face behind the brand it.
trickles through to the entire team if.
you are using writers and will now more.
than ever be helped by a multi-channel.
multimedia approach to building out your.
sites before sge was even announced.
niche site owners were already upping.
their game and you may need to focus.
more on Affiliates than display ads if.
you aren't already as you will likely.
see traffic drops particularly if you're.
focusing heavily on info type content so.
if you haven't already made that pivot.
now is probably a good time to do that.
and you should also be focusing a lot.
more heavily on email and on your.
socials and just generally building more.
engagement with your brand across a.
range of different platforms the.
barriers to entry for success with Niche.
is increasing but it has been for years.
now it's just getting that little bit.
harder but what that also means is that.
the weaker players are starting to drop.
away so there is a little bit less.
competition ultimately Google needs to.
provide a good user experience and if.
they use solely AI to serve up AI.
generated content then eventually the.
user will go elsewhere so yes AI is.
playing more of a role when it comes to.
content creation and how that.
information is delivered through search.
but real life experience is something.
that can only come from humans and and.
that is now where this game needs to be.
played it's very much a game of watch.
this space but no it is not time to quit.
unless you have zero ability to Pivot.
and zero ability to adapt to GSE and.
what lies Beyond it guys thanks very.
much for watching this video I hope.
you've enjoyed it if you have please.
drop a like do subscribe if you're not.
already and you might want to watch this.
video next that the YouTube AI has.
decided is best for you thanks a lot.
guys see you next time.