Google SGE: Is It The End Of The Road For Niche Sites & SEO?

I thought long and hard about making
this video but I've decided to go ahead
and do it and it's mainly in response to
the Google I O event and the unveiling
of Google sge search generative
experience Google's answer to chat GPT
in search if you've not heard about it
sge is a chat style experience generated
by Ai and could be set to shake up the
entire Google Experience forever the
knock-on effect for Publishers and Niche
site owners a predicted 80 drop in
traffic so we may as well give up now
right well let's not be quite so Hasty
while some people in the niche site
space have been losing their heads over
sge others are more upbeat with Barry
Schwartz search engine land stating that
with sge we see a healthier way of
Google linking to Publishers and as he
says supporting the ecosystem but what
does that really mean for us what's the
time nail on this and will this really
destroy your knee sites well sge is in
testing right now over the next few
weeks it will roll out to test us and
this will happen in phases when it does
eventually roll out to users the chances
are it will look a little bit different
to what we've seen in Google's release
if I were a betting man which I'm not so
take this with a pinch of salt I would
say we're likely to have six to 12
months before we see sge being used for
the vast majority of people after all
this was as much about steadying the
ship for Google as anything else they
simply had to get something out there in
public after Microsoft started using GPT
powered search and it worked with
Google's parent company alphabet seeing
an 11 jump in their share price directly
after the event let's not forget this
will be the biggest shake up to search
ever how users respond to this will be
key and if Google realizes that users
hate it then they'll revert straight
back to type or maybe put as GE behind
some kind of toggle and yes from what
we've seen the usual links to sites will
still exist all be much further down the
page and below the fold Google still
need to figure out exactly where they're
going to be putting their ads in the
serps so it seems at the moment like
there are a lot more questions than
answers when it comes to sge and where
does it leave us as need size owners is
probably our biggest question well to
put it bluntly there are going to be
casualties but there are going to be
lots of opportunities too the state of
playing SEO has always been in flux and
those who can adapt are those who will
succeed Niche site SEO as we might know
it will probably change and to be honest
I for one am not particularly upset
about that if you're the sort of person
that is out there writing 1500 word
articles on questions such as how many
eyes does a horse have yes Keith at
Minton Empire I'm looking at you I know
it was talking in cheek by the way well
I think there are better ways that you
could be spending your time and you're
not really helping the user and Google
are not blameless here if we look at all
of the updates the product reviews The
Helpful content the spam brain updates
they seem to have kind of lost the plot
in terms of how to serve up useful
genuinely useful information from good
quality sites we only need to look at
the state of parasite SEO to see see
that in in action I believe that some
Hive GSE plus all of the updates that
Google throws at us that we need to
continue this transition from Niche
sites to Authority sites now this starts
with the face behind the brand it
trickles through to the entire team if
you are using writers and will now more
than ever be helped by a multi-channel
multimedia approach to building out your
sites before sge was even announced
niche site owners were already upping
their game and you may need to focus
more on Affiliates than display ads if
you aren't already as you will likely
see traffic drops particularly if you're
focusing heavily on info type content so
if you haven't already made that pivot
now is probably a good time to do that
and you should also be focusing a lot
more heavily on email and on your
socials and just generally building more
engagement with your brand across a
range of different platforms the
barriers to entry for success with Niche
is increasing but it has been for years
now it's just getting that little bit
harder but what that also means is that
the weaker players are starting to drop
away so there is a little bit less
competition ultimately Google needs to
provide a good user experience and if
they use solely AI to serve up AI
generated content then eventually the
user will go elsewhere so yes AI is
playing more of a role when it comes to
content creation and how that
information is delivered through search
but real life experience is something
that can only come from humans and and
that is now where this game needs to be
played it's very much a game of watch
this space but no it is not time to quit
unless you have zero ability to Pivot
and zero ability to adapt to GSE and
what lies Beyond it guys thanks very
much for watching this video I hope
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guys see you next time