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The video discusses the changing trends in YouTube marketing, emphasizing the importance of being genuine and transparent to build trust and authority with viewers. It highlights the shift towards more relatable content and the impact on affiliate marketing, offering insights for content creators and marketers.
In the video, the speaker explains that the flashy, money-flaunting style of marketing that used to work on YouTube is no longer effective. Instead, viewers are looking for content that is genuine and relatable. The speaker advises content creators to be as authentic as possible while still catering to the platform's format. By building a relationship with their viewers and sharing their own journey, creators can establish trust and authority over time.
if you haven't noticed things are
changing and it was been popular and
worked five years ago it doesn't
necessarily work anymore let me explain
you see five years ago lambos were the
thing tai lopez was one of the first
ones who really took off and back then i
think that people were not as aware and
not as educated about the whole online
space and how everything works however
now things have been changing people
have become much more aware and much
more educated the flashy guy the person
who flashes screenshots of money and
lamborghinis and everything on the
screen
doesn't necessarily work anymore i mean
don't get me wrong it probably does and
it converts but the question is does
that really build trust between you
and the viewer you see youtube is a
living thing it is constantly changing
and there are new trends coming in all
the time and whatever worked five years
ago doesn't necessarily work now you
really got to have a feel for what is
the current situation the current
environment of youtube and my bets is
that right now being genuine and being
transparent is much
more relatable than the guy with the
lamborghinis and everything so i
recently made a video titled an honest
conversation about youtube automation
and that video performed extremely well
it wasn't me saying hey guys i'm the
guru i made a bunch of money with
youtube automation i'm gonna teach you
and oh by the way there's a course that
you can buy from me it was actually the
completely opposite it was me saying hey
guys i started youtube automation and by
the way it's very
hard and here's what you should know and
the funny thing is that in that video i
said i know that this video is not going
to perform well i know right now for
sure this video is not going to do well
but i was wrong and that video performed
much better than all of my other videos
so i think that people on youtube are
now tired of this old format video style
where it's like how to make 100 million
dollars on youtube just click this video
and i'm gonna give you the step-by-step
tutorial instead people are now looking
for more genuine information someone
that they can actually connect with
through video and so there are a couple
of reasons why this is happening first
off i think the main one is because it
has been around for a while and people
are becoming much more aware of it now
it's come to a point it's like kind of a
like a tipping point almost i feel where
people have become much more educated
people are growing up on the youtube
platform right we're getting getting
older and so now
it has been reversed from the flashy guy
to the actual genuine guy who you can
build a relationship with because you
see it's very hard to relate to someone
like tai lopez gran cardone or dan lok
because you and i we're just regular
people living our regular lives trying
to build something on the internet
whatever it is whether it's a youtube
channel online business it's much more
relatable to
listen to someone who is actually going
through the same things as you are who
might be just a few steps ahead of you
and he was like hey listen like i know
where you are right now i've been there
i took a couple of more steps
and this is the path and these were the
mistakes i made so i'm just gonna tell
them to you but you see nothing is
either black or white things are always
false somewhere in the gray somewhere in
between
and they're always going to be
trade-offs so even though the pendulum
is swinging towards the genuine guy
that's going to result in less authority
but the authority is going to be built
over time as people follow along the
journey of that person for example i've
been around on youtube for two and a
half almost three years now you can see
my journey starting from one thing
involving into the other thing and when
you discover someone's channel you want
to understand them as a person you want
to feel how they are as a person and so
you i myself look back
when i discover a new channel look back
at the old videos see what that person
was doing how they evolved where they
are right now etc and this
applies to all of the new creators the
reason why mr beast is so appealing to
the younger generation is because
everyone can relate to him it's such a
cool story he started at 11 years old he
published over 1 000 videos himself and
now he's made it big and that's the
thing we can follow along for the
journey we can see his whole life
captured on video on youtube so if
you're starting a youtube channel my
advice for you would be
be as genuine as possible you want to
still cater your video to the format of
the platform you don't want to have your
videos boring where you're just mumbling
and you're having too many pauses
because that's not going to have a good
retention but what you do want to make
sure is that your content speaks
directly to the viewer so i'm speaking
to you right now you're looking me in
the eyes and i'm looking at a camera but
i'm imagining you in my head and so if
we ever meet or if we talk over the
phone
i'm gonna know you and you're gonna know
me and i think that right now this is
one of the most important things to the
success on youtube is to be able to
build a trust to be able to build a
relationship between you and me
and you understanding that i'm a guy
just like you who is doing his thing and
sharing the journey along the way
As the online space evolves, so do the trends and strategies for success. Today, it seems that being genuine and transparent on YouTube is crucial to building trust with your audience. This means moving away from the flashy, screenshot-laden videos of yesteryear and towards a more authentic format that resonates with viewers.
Over the past few years, people have become increasingly aware and educated about the online space and how it works. With this awareness has come a shift towards more relatable content that speaks directly to viewers. Rather than seeking out flashy gurus who promise huge returns on investment, people want to connect with genuine voices who share their experiences and struggles.
For those involved in affiliate marketing, this shift towards greater authenticity is both a challenge and an opportunity. While it may be harder to establish yourself as an authority figure, there is also the chance to build trust and connections with your audience over time. By focusing on providing honest, informative content, affiliate marketers can create a loyal following that will be more likely to engage with their promotions and take action based on their recommendations.
Tools & Tactics To Skyrocket Your YouTube Ranking
Investing in a studio and updating content are helpful for success on YouTube. Giving away products for free can also build brand reputation. These strategies can impact affiliate marketing by increasing visibility and conversions. It is suggested to change the title and thumbnail of a video if it doesn't perform well in the first hour.
This 1 Article Can 5x Your Backlinks
Link bait content is essential for new websites to gain traffic and authority. It differs from click bait and involves creating valuable, broad, and comprehensive articles to attract backlinks. Planning and structuring such content is crucial for success in organic traffic and website authority.
Tools & Tactics To Skyrocket Your YouTube Ranking
Investing in a studio and updating content are helpful for success on YouTube. Giving away products for free can also build brand reputation. These strategies can impact affiliate marketing by increasing visibility and conversions. It is suggested to change the title and thumbnail of a video if it doesn't perform well in the first hour.
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