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Learn from the personal experience of a 7-figure affiliate marketer who faced a financial crisis due to a bookkeeper's error and an IRS audit. Discover the importance of understanding the true reasons for failure and asking probing questions to pivot effectively.
The speaker shares a personal experience of hiring a bookkeeper who overcharged him, leading to an IRS audit and other financial problems. He reflects on deeper reasons for the failure, such as not monitoring the bookkeeper's performance and allowing a black box in his business. He emphasizes the importance of understanding the true reason for failure in order to learn, improve, and pivot effectively. The main lesson is to ask probing and sometimes painful questions, such as probing deeper to the true reason for a failure. He encourages viewers to be more objective by putting the spotlight on someone else.
[Music]
so
years back i hired a bookkeeper okay
and i think she told me she was 17 bucks
an hour so i put her in charge of
payments i put it in charge of
of the bookkeeping component pretty much
everything and then i just
turned a blind eye for a few years
to what she was doing i wasn't even
getting p l's and i
i didn't care i was just focused on you
know writing and
video sales letters and conversions etc
so fast forward
several years i am now in an irs
audit they're coming after me for seven
figures
uh i find out that this bookkeeper
wasn't charging me 17 bucks an hour
she was charging me 50 bucks an hour for
all these years
uh and and all sorts of other problems
like things that were supposed to get
filed that didn't get filed
miscategorized deductions you name it
you name it
on the exterior that failure
at least when i first thought of it i
thought that the failure was obviously i
made a
big big hiring mistake i hired the wrong
person i didn't do my due diligence
that was sort of the external layer of
the failure
but upon some deeper reflection
i realized that the failure
was was again much much deeper so
the next layer of failure the next
realization that i had was
well not only did i hire the wrong
person but then i didn't monitor her
performance
i didn't get people to kind of look at
what she was doing that knew more about
finance than i did
and i allowed a black box in my business
right and a black box in your business
is death
so then upon even deeper reflection and
asking myself some
some difficult questions right like for
example well
i failed by doing x which means i
really failed by doing y that's a bit of
a probing question right that allows you
to kind of penetrate a layer deeper
to the true reason for the failure
and i think that's really the the big
lesson because i could sit here right
now guys and i could tell you like
oh well the fail you know you've got to
embrace failure and you've got to
fail fast and you've got to learn from
your failures and optimize from your
failures
that's all cliche stuff you can listen
to any tony robbins joe schmo talk about
that
what i'm going to tell you is how can
you optimize how can you
pivot how can you improve how can you
learn from a failure
if you don't understand the real reason
that you failed
and more often than not you don't know
the real reason that you failed
and one thing i've learned is the bigger
the failure
the more painful that failure the more
your subconscious conceals it from you
right you have to protect your ego you
have to protect your psyche so you
you tell yourself one reason that you
failed nine times out of ten
the real reason you failed you don't
know it you're not aware of it
it's deeper so you have to ask yourself
these probing oftentimes painful
questions
like hey you know i failed at x which
means i really failed at y
and if i really failed it y then i
really
really failed at z that's a framework
that's a structure that you can use to
help you know get underneath the surface
another question you can ask another
probing question copyright julian reyes
is if this failure that i just went
through
happened to a competitor of mine and i
were
a fly on the wall watching the whole
thing transpire
how would i how would i how would they
have failed how would i view
their failure right sometimes if you
kind of take it and put the spotlight on
someone else it allows you
to be a little bit more objective so
that's it i'm going to make this i'm
going to cut this video off it's a
little too long
already that's it julian reyes exodus
affiliates.com if you want to check out
some of our offers they're crushing it
and stay safe everybody
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