Why Your Users Don’t Convert and How To Fix It?
The video explains why website users may not convert and offers practical tips to improve user experience, trust, purchase process, payment options, and call center efficiency. It highlights the importance of providing a good user experience, building trust, simplifying signup forms, offering sufficient payment options, and ensuring efficient call center operations to increase conversions.
Why Your Users Don’t Convert and How To Fix It?
Topics
- Website user conversion
- Improving user experience
- Building trust with users
Video summary
In this video, Gonza from Propeller Rats shares insights into why website users do not convert. He explains the top five reasons, including poor user experience, lack of trust, too many steps to make a purchase, not enough payment options, and call center issues. He offers practical tips to improve each of these areas and increase conversions.
Video transcript
[Music]
hi
i'm gonza from propeller rats today i'm
excited to share our insights about why
users do not convert i mean why do they
enter your site but then just leave why
don't they purchase goods download files
sign up or do whatever you want them to
do reason number one you did not
subscribe to our channel you haven't
watched enough cadmiums and you haven't
read our blog cover to cover
okay okay that was a joke you got me so
let's get serious guys here are the real
reasons why your users are not like
shopaholics during black friday
reason number one
poor user experience
in other words your landing page is
inconvenient
here is what we recommend
avoid using unusual navigation people
are used to scroll sides down let them
do it
check that all your buttons work do they
technically allow users to convert
is your site good enough for mobile
screens
and avoid auto playing videos they can
be really really annoying
reason number two
your site doesn't look trustful you're
not a scammer and your landing page is
safe prove it to the users what can you
show here are some of the best examples
positive reviews
offer money back and guarantees if you
can promise to keep all data safe
let users feel free to share personal
and payment details
reason number three
your user needs
to make too many steps are you sure that
your signup form is easy to fill out
can users buy a product quickly
if your offer makes people fill out
extremely long signup forms they can
give up too early here are some tips for
you
use visual elements in your forms break
down your forms into several smaller
parts
check user journey in your offer would
you convert if you are a user
reason number four
not enough payment options
what if a user is ready to pay but
doesn't see the payment method they want
well it is obvious best thing is to have
as many options as possible but it's not
you who accepts a payment so what do you
do the only way is to check all offers
you want to promote
look at the offers before you take it
are there enough popular payment options
for everyone
reason number five
but call center some conversions are
very complicated for example sometimes
you get paid only after a user makes a
purchase it means that the conversion
does not depend just on you but also on
a call center
how do you know though that a call
center does its best the only way is to
check yourself just call them and see
how they do their job
try to follow these simple tips and
you'll see your conversions grow
and to learn more about the reasons why
users do not convert read the full
article in our propelleradz blog
see the link in the description to this
video
to get more insights subscribe to our
channel and hit the bell to never miss a
video
thank you guys for watching and have a
productive day ahead
[Music]
Dig Deeper
Poor User Experience
Your landing page must provide a good user experience. Do not use unusual navigation that can confuse the user. Check if all buttons work and are technically correct, allowing users to convert. Also, make sure your site is suitable for mobile screens. Avoid auto-playing videos that can be annoying to users.
Lack of Trust
Your site should seem trustworthy to users. You can prove this by offering positive reviews, money-back guarantees, and assurances that you will keep user data safe. This will help users to share personal and payment details.
Complicated Signup Forms
If users need to fill out lengthy signup forms to buy a product, they might give up. You can use visual elements in your forms and break them down into several smaller parts, so users find it easy to fill out the forms. Check user journey in your offer. If you were a user, would you convert?
Insufficient Payment Options
If users do not see the payment option they want, they may not buy. It is best to have as many options as possible. Before you promote any offer, check if there are enough popular payment options for everyone.
Inefficient Call Center
Complicated conversions depend on both you and the call center. The only way to know if a call center does its best is to see it for yourself. Call and see how they do their job.
By following these simple tips, you can see conversions grow. To learn more about the reasons why users do not convert, read the full article on our PropellerAdz blog. Also, subscribe to our channel for more insights.
10 types of affiliate marketing content you can use in 2024
Create high-quality affiliate marketing content that provides genuine value to the audience and promotes products effectively. Content types include reviews, product comparisons, videos, how-to articles, webinars, ebooks, seasonal content, list roundups, and infographics. These diverse options can help increase affiliate revenue and build trust with the audience.
An impression is the number of times a promotional material is shown to a web page visitor. It's crucial in affiliate marketing to track ad effectiveness. Tracking impressions can be done through affiliate tracking software or by downloading reports from each advertising channel. Clicks are when a user clicks on an ad, while impressions are when an ad is shown.
Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.
Schedule a one-on-one call and discover how Post Affiliate Pro can benefit your business.
We’re available on multiple dates