Active Marketing Strategies for Affiliate Products

[Music].
now active promotional strategies sounds.
all fancy but what we really mean by.
that is what content should i be making.
and how can i attract my audience to it.
to help with brainstorming actual pieces.
of content.
tools like answer the public are great.
it gives you an indication on the.
questions people are asking based on the.
keywords you provide.
this is gold because you can then create.
content answering the most popular.
questions which will help give you.
better visibility on search engines.
we'll have it linked in the video.
description.
in addition to using answer the public.
for content ideas also consider these.
content ideas which work well regardless.
of your niche.
top tools roundup posts that showcase.
the products needed to achieve a very.
specific thing or answer a very specific.
question.
it can also be a comparison between.
competing products that achieve said.
thing or answer said question.
we'll have a link to our favorite.
examples in the video description.
demos by far one of the best ways to.
convince people to buy demos allow your.
audience to see the product in action.
warts and all.
well hopefully not too many warts.
now i know what you're thinking i don't.
want my face on camera.
well you don't have to.
unboxing videos for example are one way.
to show the product off without having.
to show your face.
and in most cases you'll also be able to.
demo the product as well.
be creative and experiment with other.
ways you can make this kind of content.
comfortably.
the step-by-step process to be clear.
this is not a demo of the product itself.
instead this is about achieving a very.
specific thing with the help of the.
product step by step.
what's particularly effective in this.
type of content is not only highlighting.
the paid way of achieving your task by.
way of purchasing your hero product but.
showing the free or manual or low cost.
ways of achieving something first which.
in most cases will end up being more.
work than just buying your hero product.
when your audience realizes how much.
effort your hero product can save.
there's every chance that they'll end up.
choosing to purchase your hero product.
the interview.
believe it or not there is good mileage.
in interviewing the founder ceo of your.
hero product.
it doesn't necessarily need to be a.
video interview it could also be a.
written interview or podcast.
if you manage to pull this off do not.
approach it as a promotion.
instead talk about the story behind the.
product and why it exists.
if you can't get the founder try and get.
someone from the public relations team.
or even existing users of the product.
who are success stories thanks to the.
product.
again we'll have some great examples.
linked in the video description.
the before and after don't overthink it.
it's probably what you're already.
thinking.
for the problem you are trying to solve.
what's it like before using the product.
and what's it like after.
if you found a success story for your.
interview you can leverage it to create.
some compelling and engaging content.
again it doesn't necessarily have to be.
a video interview it can be a blog post.
if producing a video interview is beyond.
your capabilities.
the same goes for all these content.
ideas by the way feel free to use them.
to create any type of content that might.
work for you.
so that's all well and good in terms of.
the type of content to produce but how.
do we get people to actually discover it.
there are really only two broad paths to.
go on.
search engine optimization and social.
media.
paid advertising in certain.
circumstances may work as well.
particularly if you're using it to.
promote a product you've made from.
scratch but the reality is that no.
matter how much money you invest in paid.
advertising it will hardly ever net you.
more than what you invested when.
promoting affiliate products.
search engine optimization and social.
media marketing instead allow you to.
find and build your audience organically.
which is why it's so important that the.
content you produce is not only good but.
amazing.
so amazing that people share it with.
others leaving you with a self-growing.
group of raving fans.
now both search engine optimization and.
social media marketing are large and.
complex topics in and of themselves so.
we have links to some great resources to.
help building up your skills in both.
areas in the link in the video.
description.