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Learn about active promotional strategies for affiliate products, including content ideas, SEO, and social media marketing. Discover how to create engaging content, conduct interviews, and use before and after stories to attract and engage audiences. Explore the importance of SEO and social media marketing in reaching the right audience organically.
The video discusses strategies for creating effective promotional content and attracting an audience. It mentions tools like Answer the Public, which provides insights into the questions people are asking based on keywords. The video suggests creating content that answers popular questions to improve visibility on search engines. It also suggests other content ideas such as top tools roundup posts, demos of products, unboxing videos, step-by-step processes, and interviews with founders or users of the product. The video emphasizes the importance of creating amazing content that people will share. It highlights search engine optimization and social media marketing as effective methods for finding and building an audience organically. The video provides links to additional resources for learning more about these topics.
[Music]
now active promotional strategies sounds
all fancy but what we really mean by
that is what content should i be making
and how can i attract my audience to it
to help with brainstorming actual pieces
of content
tools like answer the public are great
it gives you an indication on the
questions people are asking based on the
keywords you provide
this is gold because you can then create
content answering the most popular
questions which will help give you
better visibility on search engines
we'll have it linked in the video
description
in addition to using answer the public
for content ideas also consider these
content ideas which work well regardless
of your niche
top tools roundup posts that showcase
the products needed to achieve a very
specific thing or answer a very specific
question
it can also be a comparison between
competing products that achieve said
thing or answer said question
we'll have a link to our favorite
examples in the video description
demos by far one of the best ways to
convince people to buy demos allow your
audience to see the product in action
warts and all
well hopefully not too many warts
now i know what you're thinking i don't
want my face on camera
well you don't have to
unboxing videos for example are one way
to show the product off without having
to show your face
and in most cases you'll also be able to
demo the product as well
be creative and experiment with other
ways you can make this kind of content
comfortably
the step-by-step process to be clear
this is not a demo of the product itself
instead this is about achieving a very
specific thing with the help of the
product step by step
what's particularly effective in this
type of content is not only highlighting
the paid way of achieving your task by
way of purchasing your hero product but
showing the free or manual or low cost
ways of achieving something first which
in most cases will end up being more
work than just buying your hero product
when your audience realizes how much
effort your hero product can save
there's every chance that they'll end up
choosing to purchase your hero product
the interview
believe it or not there is good mileage
in interviewing the founder ceo of your
hero product
it doesn't necessarily need to be a
video interview it could also be a
written interview or podcast
if you manage to pull this off do not
approach it as a promotion
instead talk about the story behind the
product and why it exists
if you can't get the founder try and get
someone from the public relations team
or even existing users of the product
who are success stories thanks to the
product
again we'll have some great examples
linked in the video description
the before and after don't overthink it
it's probably what you're already
thinking
for the problem you are trying to solve
what's it like before using the product
and what's it like after
if you found a success story for your
interview you can leverage it to create
some compelling and engaging content
again it doesn't necessarily have to be
a video interview it can be a blog post
if producing a video interview is beyond
your capabilities
the same goes for all these content
ideas by the way feel free to use them
to create any type of content that might
work for you
so that's all well and good in terms of
the type of content to produce but how
do we get people to actually discover it
there are really only two broad paths to
go on
search engine optimization and social
media
paid advertising in certain
circumstances may work as well
particularly if you're using it to
promote a product you've made from
scratch but the reality is that no
matter how much money you invest in paid
advertising it will hardly ever net you
more than what you invested when
promoting affiliate products
search engine optimization and social
media marketing instead allow you to
find and build your audience organically
which is why it's so important that the
content you produce is not only good but
amazing
so amazing that people share it with
others leaving you with a self-growing
group of raving fans
now both search engine optimization and
social media marketing are large and
complex topics in and of themselves so
we have links to some great resources to
help building up your skills in both
areas in the link in the video
description
When it comes to marketing, one of the key questions that often arises is what type of content should be created and how can it attract the target audience? The answer lies in active promotional strategies, which are all about creating content that answers the questions and addresses the needs of the audience.
One tool that can be incredibly helpful in brainstorming content ideas is "Answer the Public." By providing keywords, this tool gives indications of the questions people are asking related to those keywords. This is invaluable information, as it allows marketers to create content that answers the most popular questions, thus improving visibility on search engines.
In addition to using tools like Answer the Public, there are other content ideas that work well regardless of the niche. One effective idea is the "top tools roundup" post, which showcases products that help achieve a specific goal or answer a specific question. These posts can also include comparisons between competing products that aim to achieve similar outcomes.
Demos are another powerful tool in convincing people to buy a product. By allowing the audience to see the product in action, a demo provides a firsthand experience of its features and benefits. Unboxing videos are one example of a demo that showcases the product without the need to show the presenter's face. Being creative and experimenting with different ways to create this kind of content can yield great results.
Another content idea is the step-by-step process, which focuses on achieving a specific goal using a product. This type of content highlights not only the benefits of the product but also explores alternative, more time-consuming ways of achieving the same result. By demonstrating the value and time-saving capabilities of the product, the audience is more likely to choose to purchase it.
An often overlooked content idea is interviewing the founder or CEO of the product being marketed. This can be done through video interviews, written interviews, or even podcasts. However, it's important to approach these interviews as an opportunity to share the story behind the product and why it exists, rather than a promotion.
If it's not possible to secure an interview with the founder or CEO, alternative options include interviewing someone from the public relations team or existing users of the product who have achieved success. These interviews can provide valuable insights and create engaging content that resonates with the audience.
A simple yet effective content idea is the before and after concept. This involves showcasing the problem a product solves and highlighting the transformation it brings. If a success story is obtained through an interview, it can be leveraged to create compelling content, such as a blog post.
All of these content ideas can be adapted and used in various formats, depending on the marketer's capabilities and preferences. The key is to create high-quality and compelling content that resonates with the target audience.
Creating exceptional content is only one aspect of successful marketing. It's also crucial to get that content in front of the right audience. There are two main paths to accomplish this: search engine optimization (SEO) and social media marketing.
SEO focuses on optimizing the content and website to rank higher on search engine result pages. This can be achieved through keyword research, creating high-quality backlinks, and providing valuable information to users. Social media marketing, on the other hand, involves promoting the content through various social media platforms to build an organic audience.
Paid advertising can be effective in certain circumstances, particularly for promoting a product created from scratch. However, when it comes to promoting affiliate products, investing money in paid advertising is unlikely to yield substantial returns. SEO and social media marketing allow marketers to find and build their audience organically, resulting in a self-growing group of loyal followers.
While SEO and social media marketing are complex topics, there are plenty of resources available to develop skills in these areas. By continually improving and refining these strategies, marketers can ensure their content reaches and engages the right audience.
Active Marketing Strategies for Affiliate Products
Creating high-quality, engaging content is crucial for successful marketing. It's important to focus on SEO and social media marketing to reach the right audience organically. Tools like "Answer the Public" and content ideas such as demos and interviews can help attract and engage audiences. Paid advertising may work for certain products, but for affiliate products, SEO and social media marketing are more effective in building a loyal audience.
Passive Marketing Strategies for Affiliate Products
Passive marketing strategies for affiliate products involve methods that allow users to take action on their own, such as exploring the website or signing up for an email marketing list. These strategies aim to attract and engage visitors, build an email list, and provide value to the audience through resources and helpful content. Implementing these strategies can greatly benefit the affiliate marketing industry.
Passive Marketing Strategies for Affiliate Products
Passive marketing strategies for affiliate products involve methods that allow users to take action on their own, such as exploring the website or signing up for an email marketing list. These strategies aim to attract and engage visitors, build an email list, and provide value to the audience through resources and helpful content. Implementing these strategies can greatly benefit the affiliate marketing industry.
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