5 Copy/Paste Strategies to Scale Your Facebook Ads

No matter if you're spending $100 a day or $20,000 a.
day, this will work and lower your cost. Now as you can see here.
on the left we've got out top of funnelthat's the cold traffic or the.
acquisition campaigns and we spend about70% of our budget here.
That's when we want to acquire ourcustomers and while a lot of people say.
you should be willing to losemoney on the front end, I am very much.
still an advocate of profit-first so wewant to at least be breaking even on the.
front end for one reason and one reasononly -- aggressive scale. If you guys are.
spending 10/20 grand a day and you'renot at least breaking even on the front.
end, you're gonna find it very difficultto scale so we do want really salesy.
creatives still and real direct-response creatives even when marketing.
with ecommerce so that we can breakeven and then we monetise on the back.
end with our middle, bottom of funnel andour post-purchase campaigns. Acquisition prospecting is the first one. Those are people that don't know you so.
there's a bunch of people in the worldthat never saw your brand. They don't.
know your brand. They don't know whatyour services and products are. Then you.
have people in a second touch. They maybesaw your video ads or they engage with.
your ads or engage with your page rightbut they never been to your website.
so kind of they know who you are, they'relikely to know who you are because it's.
second touch class. It can be also thethird/fourth/fifth touch but they have.
not yet visited your website which showsthe intent of the purchase in an ecom.
scenario and also in lead gen so that'sbasically the second touch.
Those are totally different campaigns,totally different content, different.
optimisations you want to do there. Thenwe have retargeting. So once we manage to.
bring someone to our website, we want toretarget them back. We have high intent.
visitors, low intent, you have people who spenta lot of time on your website and.
the people that spend less. There isdifferent value and then retention so.
those are your existing customers. What we can do is we can increase or.
double the budget three to four times aday and generate a very similar result to.
when we were spending at low scale. Ofcourse the CPA is going to increase a.
little bit but that's one way that wehave then got our optimisation rules.
that I mentioned earlier to trim awaythe fat on those campaigns. So increase.
the budget or double the budget three tofour times a day works great and that.
can take a $1,000 dollar campaignfrom 1k to 2k to 4k to 8k to even 16k.
per day so you can see how you can scalethese campaigns extremely quickly plus.
when you've got those mega CBOs inthere, all of that data and all those.
inputs that you're giving to Facebookand all the different options really.
feed the algorithm to support andsustain these high budgets. By setting up.
these automated rules, we're able to savea heap of money by cutting back on.
what's not working throughout the dayand really scaling up what is working. So.
as you can see there our optimisationrules we've got our stop loss on the ad.
set level and so if an ad set spends200 bucks throughout the day without.
sales, we just turn it off. By setting upthe rules this way, when you spend.
over $1,000 and the CPA isgreater than 65 then we turn off either.
the campaign or ad set depending on howyou want to set it up. Once the CPA is 55.
dollars, you'll notice it's a bitstricter and it's still above our target.
CPA then we turn off the campaign andfinally we actually hit our target CPA.
for optimisation once we're spending atleast 2 grand and then of course we've.
also got a safety rule. If we do havedelayed attribution we are turning back.
on a campaign if it becomesunprofitable so if it spent over a.
thousand bucks and the CPA is profitablethen we're going to be turning it back on. If I were to build something now, it's a.
little bit more scientific right. How dowe make sure that we're actually making.
clear judgments at this funnel? Well webuild one of these, nice little.
calculators. On top we have our correlations,right below that we have our conversion.
rates, in there bottom we have oursuccess metrics. These success metrics.
turn every single junior media buyerinto an intermediate or advanced because.
now we're confident and the mostconsistent question I get alongside from.
the creative is how do we get goodbuyers? I know Savannah talked, Dim's.
got a team that he's trained and Iguarantee you the difference between a.
good buyer and a bad buyer is a goodbuyer knows how to spend money and is.
confident pushing dollars. Bad mediabuyers won't spend money. So we look at.
the correlations. This is to see ifCPC any indicative of a future.
purchase. Most likely not but maybe it is. This is simple in Excel. It's just.
corel versus two channels, easyexport. What about our conversion rate? If.
you're gonna click, how likely are you toget to my cart? Well if you're getting it.
to my cart, how likely are you to get tomy checkout etc. These things are all.
very simple to pull, this is a simplecalculator. I'd love to share it with you,.
you guys have my email. And lastly wehave our ROAS target. Sometimes you.
can't spend up to $2,000or $200 or $400. You have to cut it earlier so ifyour metrics pre-purchase are not in.
line, cut it. Let's say that your cost per sale on.
your ad account is usually $40. You'regonna bid $20 to start. Okay again.
here's what it looks like so you're gonnado lowest cost with a bid cap. There it.
is, 20 bucks, and notice this little guydown here -- "accelerated". I normally don't.
recommend to do accelerated but this isone situation where I do. So you're gonna.
set the pacing to accelerated there justlike I just pointed out. Instead of.
standard, this is like the equivalent ofputting your foot down on the gas pedal.
and getting going quick. On normalcampaigns this would waste money but.
you'll see in a second why for this it works great.