To build lasting and valuable relationships with your affiliates, remember not to base your association with them solely on their commission rates. Financial aspects are obviously essential elements of the interactions between merchants and promoters. However, the best affiliate programs create and implement complex strategies to motivate and engage affiliates in non-monetary ways.
It’s good practice to regularly get in touch with promoters and share positive feedback about their work, though of course not too often either. Recognizing their hard work and the results they bring acts as a motivator and also plays an important role in reducing the number of affiliates who leave your program.
How exactly can you show affiliates your appreciation? What’s the best channel to communicate with them on? Keep reading to find out the answers to these and more questions.
A great way for merchants to acknowledge affiliates who have achieved their goals or even exceeded expectations is to create tailored offers or codes that they can share with their audiences. This can help you to start conversations, build stronger relationships with promoters, and also prove that you are willing to go the extra mile to show affiliates how much you appreciate them.
Share with the World who your most effective affiliates are. Include this information in a newsletter sent to all of your promoters (it will also motivate others!), post it on your social media channels, or organize an event (offline or online) dedicated to those affiliates who most deserve your recognition if your budget allows you to. You can undertake many actions, but the key here is to make sure other people hear about the great work that the affiliates you want to acknowledge have been doing.
Providing the tools that affiliates need in order to work efficiently should be standard practice for any attractive affiliate program. However, another way to appreciate the most effective affiliates is by asking them if there are any tools, materials, or solutions that might make their jobs easier or that they simply want to test. Granting them access to such tools probably won’t be a big expense for your company, yet this gesture will make affiliates feel recognized and appreciated. What’s more, having an additional set of tools or materials may become a source of inspiration and guidance for affiliates when they are creating content related to the products they are advertising or when promoting your brand.
Offering special commission rates to the most effective affiliates is also a great way to show your appreciation. You can, for example, consider implementing strategic commission fees set for certain periods of time that will encourage promoters to be even more active and efficient. Remember that, when introducing such solutions, it’s essential to communicate the terms and conditions with affiliates transparently in order to avoid any confusion.
Email is still by far the best channel on which to show affiliates how much you appreciate them in an efficient and non-intrusive way. In this article, we have gathered several effective email templates that you can leverage in order to recognize your affiliates’ hard work and the results they bring thanks to it.
The easiest way is to set clear criteria like quantitative goals so that you can acknowledge affiliates who generate a certain amount of sales in a given period of time.
It depends on your strategy here - you can either send affiliates messages with feedback periodically or contact them concerning a particular situation that you want to share your opinion about whenever one occurs.
It’s always challenging to share negative feedback with your affiliates, but the most important rule here is to evaluate or criticize actions, not people.
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