What is a Top Affiliates Report?
With so many marketing strategies and tactics bombarding businesses and brands from all angles, affiliate marketing is becoming more popular than ever. Independent marketers (affiliates) promote products and services on behalf of brands in exchange for commissions.
Generally, affiliates follow the interests of the audience they market to, which they usually have a very specific list of. As a result, affiliates can target consumers who are likely to respond to their promotions because they have a defined niche or personal brand. Therefore, keeping track of your company’s top affiliates is crucial to its success.
It is imperative that your affiliate software is capable of comparing your affiliates and identifying super affiliates. Motivating your super affiliates to sell your products and helping them improve their sales techniques is essential.
Top Affiliate reports in Post Affiliate Pro
Top Affiliates Report shows a list of affiliates arranged by their performance in an affiliate program. Merchants can find these reports in their Merchant panel > Reports. They can arrange the affiliates using the following performance parameters:
- Number of sales
- Total sale value
- Commissions
- Clicks (Raw/Unique)
- Impressions (Raw/Unique)
- Click through ratio
- Conversion ratio
- Average commission per click
- Average commission per impression
- Average amount per order
Affiliates.One Affiliate Program
Learn about the Affiliates.One Affiliate Program's key details, campaign restrictions, rules, commissions, and more before you join.
Acknowledging Effective Affiliates
Read this article to find out why you should acknowledge affiliate appreciation and how to do so efficiently.
Affiliate marketing is partner marketing – you just don’t know it
Affiliate marketing is a type of partner marketing where influencers use their blogs or social media accounts to review and promote products with unique links. Consumers trust online reviews as much as personal recommendations from friends or family, and 81% of brands rely on affiliate programs. Regular affiliates are like plug-and-play marketers, while affiliate partners require a more in-depth and time-consuming collaboration. Partner marketing is a mutually beneficial collaboration between two parties, where both share resources, knowledge, and customer bases to achieve a common goal. Finding the right affiliate partner requires research and shared interests, goals, and objectives. Building a relationship with an affiliate partner takes time and effort but offers more benefits than working with a solitary marketer.
Sharing Feedback With Affiliates
Managing an affiliate program requires monitoring and motivating affiliates, providing materials and support, and regularly recruiting new affiliates. Sharing feedback with affiliates can facilitate cooperation and make the program more successful. Tips for sharing feedback include balancing positive and negative aspects, focusing on the problem, not the person, being specific, transparent, and communicating regularly. Email is a channel that can be used to share feedback with affiliates, and templates for these emails are provided. Sharing feedback is not required, but it can improve affiliates' performance and positively impact the company's bottom line.
