What are Lifetime commissions?
Lifetime Commissions is a unique plugin which extends Post Affiliate Pro for Lifetime Commission support.
The system will identify the affiliate who originally referred the customer, when that customer makes a sale/lead (even without clicking on an affiliate link/banner again or using a different device), and pay that affiliate a commission. Until the relationship between the affiliate partner and customer is terminated or manually removed from the database (using the Lifetime Referral Manager feature) or until the Lifetime Commission plugin is turned off, the affiliate partner will receive a commission for sales/leads generated by the customer.
Is there any difference between Lifetime commissions and setting the cookie lifetime to “unlimited”?
In basic terms, cookie life refers to the period of time during which any actions performed by a user referred by an affiliate on your site are credited to that affiliate. For user actions, you will only receive commissions from the last affiliate partner who directed the customer to your site.
Lifetime Commissions is more secure than setting an unlimited cookie lifetime, because it will work even if the customer buys a new computer, or deletes all cookie data from the computer.
The function of this plugin is based on the fact that you can identify a customer by using unique identification (e.g. by email). After the customer makes his/her first sale, Post Affiliate Pro will create a relationship between the customer and the referring affiliate partner, and all of the sales from that customer will be assigned to the particular affiliate partner, even if the customer makes the next purchase using another computer. Even if the customer is referred by any other affiliate marketer on another computer, the commission will be still assigned to the first affiliate marketer, because the Lifetime Commissions feature has higher priority than any other type of tracking (e.g. Flash cookie, Browser cookie, IP address or similar).
What are the benefits of implementing Lifetime Commissions rather than one-time payouts?
Typically, higher quality affiliates tend to sign up for lifetime commissions since they take longer to ramp up. A good affiliate marketer understands the nuances of marketing affiliate products, researches the products and market, and develops sales funnels to convert cold traffic into income. Affiliates who truly understand this are willing to invest in the development of that income stream.
They’re not necessarily searching for the vendor who offers the best per-sale payout. In the end, they are looking for vendors who have good retention strategies so they will benefit financially in the long run.
Implementing lifetime commissions provides this indirect benefit. Affiliate marketers who are offered a lifetime commission on a product or service will do their best to secure that sale.