Get to know all Post Affiliate Pro features. Described in one place and in depth.
A Map Overlay Report is a powerful feature available in Post Affiliate pro that shows you to view geographical segmentation data of your website visitors around the world. By using this feature, you can identify countries where your affiliate program is performing well and those where you need to try other affiliate marketing strategies.
In Report, you can see multiple map overlays monitoring different parameters of your affiliate program. You can see the total amount of revenue generated from different countries, including commissions by countries, sales count by countries, raw impressions, or raw clicks by countries. Same statistical data that you can see is found in the sortable table under the world map.
Map Overlay Reports is part of the Post Affiliate Pro GeoIP feature that determines a visitors’ country. The knowledge of where your website visitors come from will enable you to devise an e-Marketing strategy that maximizes budgets in regions that generate the most ROI, while minimizing expenditures in areas that are either not within your operational geographic scope or don’t generate appropriate returns.
For example, if you are a London based firm that has implemented a private Ad campaign for your affiliate partners in the UK, yet are experiencing few conversions from Leeds, you could reduce spending in Leeds or select only affiliate partners from specific areas using the Private Campaign feature and focus on generating greater conversions from markets that generate a greater ROI.
By localizing your affiliate marketing communications and campaigns to target areas, you greatly improve your chance of conversion, since you will be able to increase the relevance of your advertisement.
If a user gets to your website or clicks on one of your Ads from within the selected area, they may be encouraged to visit your in-store locations, whereas those who come from afar may be told to buy online with free shipping. Alternatively, local tastes/appeals can be applied to advertising to specific regions to elicit the greatest response.
You could use this information to consider expanding your geographic scope if you notice substantial numbers of clicks coming from outside your geo-targets. Thus, the Map Overlay feature can be extremely valuable in helping you uncover new markets and opportunities.
GeoIP technology has improved over recent years mainly milestones in online credit card fraud detection. This Post Affiliate Pro GeoIP feature allows filtering transactions by country, and the ability to set up fraud protection depending on the visitor’s country.
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