What is a segment?
In affiliate marketing segment refers to a group of elements. They provide information about a path the user takes on the internet. The elements included in a segment are for example Country, Operating system and Mobile carrier.
Frequently asked questions
What are business segments?
Business segments are part of the business that can be identified as a separate unit. A business segment may be a product line, a geographic market, a customer group, or a channel.
How do you identify a market segment?
A market segment is a group of potential customers who share similar needs and characteristics. Segments are created by identifying characteristics such as age, gender, income, and geographic location.