A strong B2B Brand is what separates a service provider from a solutions provider. Anyone can provide a service to a client, but a well-crafted brand creates relationships by offering solutions. A business serious about long-term client relationships should take the time to develop and maintain a strong brand.
Customers remember the brands logo, founders or anyone that they feel that they’ve created a relationship with. Plan your brand around what your customers need and you’ll be able to build a brand customers remember.
It’s really about developing the space that your brand takes up in the mind of the customer and having a consistent system for how you interact with that customer.
Beyond branding, there is a significant sales implication to building your trusted brand online. Through the years the business has found that personal interactions of their brand with their customers remains one of the most influential factors for B2B growth.
Your salespeople also have a huge influence on how customers view market differentiation and value propositions for their companies. Building a trusted brand doesn’t come easy, or happen overnight, you must reinforce your brand over a period of weeks, months and sometimes even years.
You can accomplish this by email follow-up, in-person meetings and even continued marketing on social media to your ideal customers.
One of the decisions a business owner must make is if you should hire a team or outsource freelancers to perform your marketing and social media.
You’re interested in increasing the awareness of your brand, but are you willing to put the time and effort into hiring the right people to accomplish this. Mixbloom wrote an article about the mistakes to avoid when outsourcing your social media. This is a great guide to follow if you’ll be relying on someone else to build trusted relationships with your potential clients online.
Sales and digital marketing agencies are able to communicate important B2B brand messages across the internet and educate your sales staff about how to effectively communicate competitive differences and value propositions to your customers.
To build a trusted B2B brand you need to answer this simple question, “Why should your customers choose you?”
In today’s world, your brand is your identity. A strong brand must entertain, educate, and inspire your customers. A great brand represents more than a product; it embodies a company’s core values. These creates an emotional connection between your customers and your brand.
Here are a few tips to consider when building a brand:
B2B is about building business relationships. Every tactic used, whether it is CRM marketing or social media has the ultimate goal of building a long-term business partnership. The skills required are underpinned by excellent interpersonal skills and a sales-focussed philosophy, as every action must contribute towards the sales funnel.
When considering how you’re going to communicate with your clients and leads you must be there for them when they need you most. It is generally recommend using a live chat tool to help you answer common questions people have when trying to reach out to your business.
Improve customer support with customer relationship management tools. By having the right tools in place you’ll be able to continue building relationships and your brand through automation and systems.
A CRM (Customer Relationship Management) system is all about improving contacts with existing and future customers. It runs from a sales office fielding calls from potential customers, through to scheduling sales meetings, and on to customer service and technical support after a sale.
There are also many other tools you can use to communicate with your customers like:
As a growing B2B brand you’ll want to always be there for your customer’s questions, concerns, and even complaints. If your customer has a complaint or needs something fixed they’ll want to have easy access to your customer service.
We recommend to read an article about how to actively seek out your customer’s complaints and monitor your brand which will help you as the business be prepared and ready to fix any issues that come up.
Your brand is one of your company’s most valuable assets.
The B2B brand strategy is a long-term plan that outlines who you are as a company, what your brand stands for in the market, what you do, who you serve, where you’re going in the future, and — most importantly — how you’ll get there.
Another word for this clarity is a vision. Why is it important? Because when brands are thoughtfully managed, they have the capacity to bolster a company’s competitive advantages and deliver huge financial returns.
When setting up your brand strategy you will also want to consider your Net Promoter or Net Promoter Score (NPS) which is a management tool that can be used to gauge the loyalty of a brand’s customer relationships. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth.
Retently wrote an article about NPS and how effective it is for customer success. Make sure to use NPS to continue building stronger relationships with your customers.
Use this quick step guide to plan your brand strategy;
Step #4 – Continue following up with your prospects until they’re ready to buy (use a tool like Albacross to identify your interested leads and continue reaching out and following up).
Every day, brands fight for share in the marketplace, the attention of their prospects, and sales. The market is saturated with so many businesses that sell the same exact products or the same types of products as their competitors – and only the strongest survive and thrive.
Recent Gallup research has shown that the process of forming emotional connections doesn’t begin when consumers try the brand. Instead, emotional connections start to take shape with every brand encounter that leads up to trial.
A compelling brand story gives your audience a way to connect with you, one person to another, and to view your business as what it is: a living, breathing entity run by real people offering real value.
Building relationships take time but growing and maintaining them long-term takes perseverance, energy, and purpose.
B2B branding is changing. Strong and powerful sales and marketing strategies are being augmented with purpose and meaning through next-generation brand strategies.
Creating—and sustaining—a successful brand is not easy. It requires consistent, thoughtful strategic planning and implementation, and staying ever vigilant to ensure the brand is always fresh and relevant.
A brand is a precious thing. No matter how big or small, it is the essence of a company—and it should be treated with care. It needs to be nurtured, fed and looked after like the living, dynamic entity it is. But in the day-to-day operations of running a business, thinking about the “brand” can easily be on the back burner.
In many companies this is the constant state:
Even those that do have the know-how and foresight to care for the brand are pushed to focus on the here and now. But for a brand to grow and thrive, someone must actively take the reins.
We believe having the right team around your brand will help you build amazing relationships which in return will increase sales. If you’re a business owner reading this article make sure to put your team first and if you’d like, use this guide to help you set team goals and ensure your team understands your companies business strategy going forward.
Get exclusive offers and the latest news about our products and services delivered directly to your inbox.
We appreciate your recent sign up for a Post Affiliate Pro.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.