Clients have been asking me whether affiliate marketing is a good strategy for startups and other businesses trying to grow. They often sound sceptical but my answer is always YES. If I had to point out any disadvanteges of starting an affiliate program in an early stage of growth, only very few would come to my mind, if any. I will get to these later, let’s focus on the advantages first.
The Pros Of Running An Affiliate Program
To make sure that we’re all on the same page, let’s see Wikipedia’s definition of affiliate marketing:
“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer”.
– Wikipedia, The Free Encyclopedia
For those of you, who prefer visualisation over text, here’s a short video on what affiliate marketing is and how Post Affiliate Pro works:
Why Is Affiliate Marketing A Good Option For Startups?
According to eMarketer, “46% of marketers consider affiliate marketing to be “very cost effective” as it relates to customer acquisition, second only to email”.
- You only pay for results
Unlike traditional advertising methods, affiliate marketing is the most cost effective one. If your affiliates don’t perform and bring leads, they simply don’t get paid. Have you ever received a check from Google saying that your AdWords didn’t bring enough revenue so they’re giving you your money back? Me neither. - You don’t spend time on advertising
Let others do the work for you so you can worry about other, more important issues, or issues that you have skills for. You don’t need to be a marketing expert, neither you have to learn any marketing methods to run an affiliate program. Simply setup your affiliate program and then payout your affiliates once a month. That’s where your job ends. - Get lots of traffic and improved SEO
Lots of affiliates generate lots of backlinks. In addition Post Affiliate Pro makse sure that all of your links are SEO friendly. - Find Super affiliates and you’re golden
You don’t need hundreds of affiliates to succesfully run an affiliate program. In general, most of businesses have 3-5 Super affiliates who generate more than 50% of the revenue from their whole affiliate program.
What are super affiliates and how can I find them? Stay in touch, subscribe to our newsletter and you will find out in our next week’s blogpost! Meanwhile you can test Post Affiliate Pro in a free Demo.
Blog - How To Succeed With Affiliate Marketing In 2017
Crowd marketing combines SEO and marketing to build brand ambassadorship through user-generated content, benefitting affiliates by gaining leads, traffic, quality links, and security. Principles involve researching online communities, joining conversations, addressing consumer needs, and managing online reputation. To nurture and engage successful affiliates, companies should organize virtual events, offer special perks, ask for feedback, and reach out to influencers. A step-by-step guide to affiliate marketing includes launching a website, publishing high-quality content, promoting relevant products, and measuring campaign results. Post Affiliate Pro is a tool that assists in building an affiliate program.
Blog - Top 50 Affiliate Marketing Articles Of 2018
The effectiveness of affiliate marketing can be boosted by creating content such as product reviews, roundups, comparisons, tutorials and resource pages, which can subtly insert affiliate links. Moreover, original, relevant and engaging content can motivate followers to click on the links and make purchases. Although the affiliate marketing industry is growing, there is still a shortage of quality resources available. However, the article provides a list of 50 resources categorized for better orientation, covering topics such as affiliate marketing trends, finding affiliates and monetizing blogs using affiliate marketing. The ultimate goal is to empower online businesses by providing ideas that are suitable to their niche. Furthermore, an update related to Post Affiliate Pro is mentioned in the text.
13 Tips To Successful Affiliate Marketing
Affiliate marketing is a great way to make money online, but it must be done right. Here are 13 tips for successful affiliate marketing. Building trust with your audience, getting traffic to your site, promoting products that solve a problem, being selective about the products you promote, and creating helpful content are important steps. Additionally, knowing your audience, promoting products within your posts, and diversifying your promotion platforms can also help. Patience is key, as it takes time for affiliate programs to generate significant revenue.
Blog - 13 Tips To Successful Affiliate Marketing
Affiliate marketing is a great way to make money online by promoting products or services on your website. Top tips include building trust with your audience, getting traffic, promoting products that solve a problem, choosing promotions wisely, being helpful, diversifying promotion platforms, being patient, and focusing on quality over quantity. It's important to know your audience, have good content, and end posts with a call to action. Don't take every opportunity presented to you, and don't give up if you don't see immediate results.
