Clients have been asking me whether affiliate marketing is a good strategy for startups and other businesses trying to grow. They often sound sceptical but my answer is always YES. If I had to point out any disadvanteges of starting an affiliate program in an early stage of growth, only very few would come to my mind, if any. I will get to these later, let’s focus on the advantages first.
To make sure that we’re all on the same page, let’s see Wikipedia’s definition of affiliate marketing:
“Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer”.– Wikipedia, The Free Encyclopedia
For those of you, who prefer visualisation over text, here’s a short video on what affiliate marketing is and how Post Affiliate Pro works:
According to eMarketer, “46% of marketers consider affiliate marketing to be “very cost effective” as it relates to customer acquisition, second only to email”.
What are super affiliates and how can I find them? Stay in touch, subscribe to our newsletter and you will find out in our next week’s blogpost! Meanwhile you can test Post Affiliate Pro in a free Demo.
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