Statistical significance is a number which expresses how reliable is the data you have measured. Many people, who are starting their business, do not know the appropriate amount of time needed for a measurement. They usually take too little data and just assume the results. However, long-term measurements may bring different results. Because of this, many sellers lose a lot of money and business opportunities. Measuring the statistical significance is a good practice and helps you avoid mistakes. The recommended statistical significance is 95% and more.
Frequently asked questions
Why is statistical significance important?
Statistical significance is important because it measures how likely it is that a result occurred by chance.
How is statistical significance used?
Statistical significance is used to determine whether a result is by chance or caused by some factor of interest. If statistically significant, it is unlikely to have occurred by chance.
Why is statistical significance important for business?
Statistical significance is important for businesses for many reasons such as allowing them to measure the effectiveness of their marketing campaigns, helping them understand their customer’s buying habits, and providing useful information for making decisions about pricing and other strategic decisions.