This advertising model is very popular among advertisers. It can be found on multiple search engines, media platforms, and advertisement networks.
Paid search advertising model guarantees that the advertiser pays only for the clicks on their ad. He does not waste money on advertisement which is not seen by web visitors. This helps him gain more potential new customers for fewer investments.
The advertisers usually bid on keywords that are connected to their area of interest and so try to make their ads the most relevant.
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