What is geo-targeting?
GEO is a particular country an affiliate is referring to. Geo-Targeting is a way of identifying a website visitor’s geographical location by a unique IP address.
This method is used to get information about a visitor for marketing purposes. It increases an effectivity of company’s marketing. Then, it is possible to automatically bring a different content to visitors based on their location. Visitors can also choose a different content by choosing a location first. When a website visitor uses some IP-masking tool, the results of Geo-Targeting can not be correct for 100 percent.
Topics
- geotargeting advice
- Nielsen DMA Zone Schematic
- advantages of DMA zones
Video summary
In this video, the speaker discusses geotargeting advice for marketers running campaigns in the national U.S. They highlight a common mistake that can affect the effectiveness of geotargeting and bidding strategies. The speaker explains the limitations of targeting by states and suggests using the Nielsen DMA Zone Schematic, which divides the U.S. into 210 individual market regions for more precise targeting. They explain the advantages of using DMA zones, such as more granularity, grounded in marketing and consumer data, more efficient optimization, and regular updates. They mention specific scenarios when state targeting may be necessary and conclude by asking viewers if they will continue using state targeting or try the Nielsen DMA zones.
Frequently Asked Questions
How does geotargeting work?
Geotargeting is a way to target online content to a specific geographic location. This can be done through a number of means, including IP targeting, GPS targeting, and geotagging.
Is geotargeting effective?
Geotargeting is a highly effective way to reach your target audience. By targeting your ads to specific locations, you can ensure that your ads are seen by people who are likely to be interested in your product or service.
What is the purpose of geotargeting?
Geotargeting is the process of determining the geographic location of a website visitor and delivering different content to that visitor based on their location.
