Affiliate Marketing Glossary Geo-Targeting

What Is Geo-Targeting?

GEO is a particular country an affiliate is referring to. Geo-Targeting is a way of identifying a website visitor’s geographical location by a unique IP address.

This method is used to get information about a visitor for marketing purposes. It increases an effectivity of company’s marketing. Then, it is possible to automatically bring a different content to visitors based on their location. Visitors can also choose a different content by choosing a location first. When a website visitor uses some IP-masking tool, the results of Geo-Targeting can not be correct for 100 percent.