What is cost per click?
Another prototype of payment for promoting a product is Cost Per Click. Affiliates transfer traffic into merchant’s site and in this Cost per click model, they earn money from each click on their banners, text links or other advertising materials. Visitors are then transferred to merchant’s site.
This cost is a typical merchant’s expense for a single click to his company’s site through advertisement.
Frequently asked questions
Why is cost per click important?
Cost per click is important because it is a metric that is used to determine how much an advertiser pays for each click on their ad.
How can I calculate my cost per click?
The most common way to calculate cost per click is to take the total cost of the campaign and divide it by the number of clicks.
How is CPC determined?
CPC is determined by the amount of money an advertiser is willing to pay for each click on their ad.