Affiliate Marketing Glossary Cost Per Click (CPC)

What Is Cost Per Click?

Another prototype of payment for promoting a product is Cost Per Click. Affiliates transfer traffic into merchant’s site and in this Cost per click model, they earn money from each click on their banners, text links or other advertising materials. Then visitors are transferred to merchant’s site.

This cost is a typical merchant’s expense for a single click to his company’s site through advertisement.

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