What is black hat SEO?
Black hat means aggressive SEO strategies and tactics. Black hat is also known as spamdexing, too. These strategies are used when someone needs quick earnings from a website. They concentrate on optimising a website for search engines and not for real people audience.
Black hat SEO technique contains hidden text and links, keyword stuffing, sneaky redirects, pages with malicious behavior like viruses, phishing or trojans and more. These strategies can raise a webpage’s ranking in the short run, but they are defined as disapproved tactics and can seriously harm a website’s reputation in the long term.
Frequently asked questions
How can I avoid black hat SEO tactics?
Some black hat SEO tactics may include keyword stuffing, invisible text, doorways and cloaking, and link farms. To avoid using these tactics, consider using white hat SEO techniques such as creating keyword-rich content, optimizing website titles and descriptions, and building high-quality backlinks.
Why should you avoid black hat SEO?
The main reason why you should avoid black hat SEO tactics is because they can get you banned from Google. They are also not sustainable in the long-term and can damage your reputation.
What is an example of black hat SEO?
An example of black hat SEO would be to stuff a web page with keywords in an attempt to artificially inflate the page's ranking in search engine results pages