Why You Should Use Influencers
Influencers can boost sales, generate traffic, and drive social commerce for your brand. By using influencers as affiliate marketers, businesses can increase revenue and ROI. This video outlines 5 reasons why adding affiliate marketing to your influencer strategy is essential for success.
Affiliate Marketing 2022 (Why You Should Use Influencers)
Topics
- Affiliate marketing
- Influencer marketing
- Social commerce
Video summary
In this video, Eve from Smartfluence's AI influencer marketing team breaks down 5 reasons why affiliate marketing should be added to your influencer marketing strategy. Firstly, using influencers as affiliate marketers is great for sales as customers trust influencers more than ads and blogs. Secondly, affiliate marketing can be used for traffic and lead generation, not just sales commissions. Thirdly, social commerce can be harnessed through affiliate marketing to easily convert customers. Fourthly, your ROI is high as you don't need to pay anything upfront. Lastly, it is recommended to use nano and micro influencers to begin with. Overall, affiliate marketing is a must-have for your influencer marketing strategy.
Video transcript
Should you try influencer affiliate marketing?
With so many influencer strategies out there, it can be hard to figure out what the best
one is for you.
I'm Eve, Smartfluence's AI influencer marketing expert, and in today's video, we break down
5 reasons why you should add affiliate marketing into your influencer marketing strategy.
Affiliate marketing is a system where brands can recruit individuals to sell products on
their behalf and in exchange get paid a commission.
We've seen commissions as low as 5% and as high as 50%, depending on the nature of the
product and the brand's margins.
First and foremost, using influencers as affiliate marketers is great for sales.
Back in the day, affiliate marketing was reserved for bloggers.
Now, the level of authentic content that influencers produce takes it to the next level, since
customers trust influencers more than ads and even blogs.
Nothing is more convincing than an influencer giving a review on a product, since haven't
received upfront payment, so the buyer gets a real take on it.
Affiliate marketing can also be great for website traffic generation.
Many brands use affiliates just for sales.
However, savvy marketers also use affiliates for traffic and lead generation.
You can pay per unique click, qualified lead generated, and can get creative beyond just
sales commissions.
Keep in mind, traffic coming from social outside of paid ads will look great for your SEO purposes
too.
Probably the best reason to use affiliate marketing with influencers is to harness social
commerce!
Platforms like Instagram are going all in making shopping possible within the platform
itself like with taggable products and live shopping events.
With such little friction, it's super easy to get people to convert.
Finally, the last reason to use affiliate marketing is a no brainer - your ROI is through
the roof!
You don't need to pay anything upfront, except maybe sending products, so it's very low risk!
Make sure to use nano influencers and micro influencers as you're starting.
We'll drop a link to our video explaining everything you need to know about nano influencers
somewhere on the screen here.
Hopefully you're convinced that affiliate marketing is a must have strategy in your
influencer marketing arsenal.
For more tips and tricks, make sure to like, comment, and subscribe.
See you on our next video!
Dig Deeper
5 Reasons to Add Affiliate Marketing to Your Influencer Marketing Strategy
Influencer marketing has taken the marketing world by storm and continues to evolve. With the rise of influencer marketing, there has been some confusion about the best strategies to use. However, adding affiliate marketing to your influencer strategy can be beneficial for several reasons.
Sales Boosting
Influencer affiliate marketing can help increase sales, especially since customers trust influencers more than traditional ads and blogs. Influencer marketers have built credibility and trust among their followers, making them an ideal platform for businesses to promote their products.
Traffic Generation
Not only does affiliate marketing generate sales, but it can also help generate website traffic. Savvy marketers can use affiliates for traffic and lead generation and pay per click, qualified lead generated, and get creative beyond just sales commissions. The traffic coming from social can also look great for your SEO purposes.
Social Commerce
Social commerce is the ability to sell products directly through social media platforms like Instagram. With taggable products and live shopping events, it's easier than ever to convert followers into customers. Affiliate marketing can help harness the power of social commerce and make it even more effective.
Low Risk - High ROI
Affiliate marketing is a low-risk strategy with high ROI. You don't have to pay for anything upfront, apart from sending products, making it a very cost-efficient way to promote your brand. Using nano and micro-influencers can also help reduce costs.
Impact on Affiliate Marketing Industry
The rise of influencer marketing has not only changed the way businesses market their products; it has also had a significant impact on the affiliate marketing industry. Influencer marketers have become an essential part of an affiliate partner program, making the industry more diverse and inclusive.
In conclusion, adding affiliate marketing to your influencer marketing strategy can be an effective way to increase sales, gain website traffic, and harness the power of social commerce. By using influencers as affiliate marketers, businesses can build trust and credibility among their target audience, resulting in a boost in revenue and ROI.
How to Measure the Success of Influencer Marketing Campaigns
Understanding reader intent is crucial in affiliate marketing to achieve success. Tracking spikes in organic and brand search, and monitoring social channel URLs and sources, can help measure the effectiveness of influencer marketing. Larger brands can also use metrics such as share of voice and Google Trends. Influencer marketing has a significant impact on the affiliate marketing industry, as brands seek alternative ways to grow and profit. Affiliate marketing offers a cost-effective way to promote products and connect with customers, making it more lucrative for online businesses.
Benefits of Affiliate Marketing for Brands & Influencers
Affiliate marketing offers a win-win for brands and influencers, allowing them to form longer-term relationships and increase sales. With cost per acquisition and cost per lead campaigns, influencers can earn passive income while showcasing their skills and reaching a broader audience. The program incentivizes influencers to create longer-form content and engage their audience with authentic content, driving new sales and conversions.
How to Choose the Right Influencer For Your Affiliate Marketing Program
Find out everything you need to know about choosing an influencer for your affiliate marketing program in Post Affiliate Pro's guide.
Should You Pay Influencers to Post About Your Products?
Businesses should focus on paying for performance, not for posts. Micro-influencers with fewer than 100,000 followers can generate more sales due to their authenticity. Offering them a commission on every sale can be more effective than upfront payment. This shift can significantly impact the affiliate marketing industry.
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