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The video discusses the importance of authority in Facebook organic marketing and how it can impact sales. It emphasizes developing authority over time through showcasing awards, financial results, and student success. Coupling authority with an incredible offer is crucial. The missing piece in Facebook organic marketing may be authority, which can significantly impact sales and success in the industry.
This video discusses the importance of authority in Facebook organic marketing in 2022. The speaker explains that authority is the missing element for those who are not yet making enough sales. They mention that authority can be developed over time through various methods such as showcasing awards, financial results, content creation, and showcasing results of students. The speaker emphasizes the importance of coupling authority with an incredible offer to have price elasticity and make sales. They also mention that consistently putting out content over time helps to grow authority.
hey what's up high ticket affiliate
marketers and coaches if you're doing
facebook organic marketing in 2022 and
beyond and you're not yet making sales
or the amount of sales that you'd like
it might be just this one missing piece
it is the link to you crushing it online
i'm going to reveal exactly what that is
right after this
now if we imagine that your business is
broken up into three core elements and
those elements are number one having an
incredible offer that solves the
problems of your ideal target market
number two is a method to convert people
into buying your opportunity and last
not least is building an audience or
traffic so if those are the three core
pillars then you probably heard me speak
about an offer before which is quite
simply how you are gift wrapping that
opportunity that program that product to
the marketplace i'm not going to dive
into that because although that probably
needs a lot of work for a lot of you and
i'm sorry to say that but the missing
element is quite simply your authority
to give you a very strange little
analogy here if you are
in the online world and you might be
familiar with some big-name marketers
such as the kerns and the kennedys and
maybe russell brunson etc etc well the
reality is that if they said to you hey
by the way i've got a
one more open spot in my mastermind and
i normally charge a hundred thousand
dollars per year but you can swipe yours
for just
1k
without even knowing what's actually in
the offer itself you're probably just
going to be like
take my cash let's roll and that is the
power of having authority now the
question still remains how do you
develop authority if you are in the
early stages of your business and this
is something that we all face we don't
start with authority by the way we have
to develop it over time now authority
can be in a number of different ways for
example me waving my award around is one
way that i'm able to develop authority
in my audience another way if you are in
the early stages you get to have those
financial results don't underestimate
how powerful it is just to actually
explain to your audience getting things
like inbound leads getting increased
engagement on your content actually
being able to develop a facebook group
for example or your social media
properties or having a content schedule
now these may seem insignificant however
if you are out there explaining this to
your audience and you're doing so with a
sense of enthusiasm that is what is
going to develop that initial sense of
momentum in your business and then
eventually once it starts to increase
and you develop those relationships with
your audience eventually it's going to
lead on to low ticket sales and
eventually higher ticket sales and once
you have those now you've got true
authority because you've actually got
proof of concept in your own mind which
then when you actually explain that to
your audience develops even greater
sense of authority what you can also do
at some stage is eventually going to get
to the point where your students start
to have results themselves and that is
even more powerful because it's an
extension of what you've been able to
create so not just you waving around the
big screenshots of the stripe
notifications all that type of stuff
you're actually explaining how your
audience members and your students sorry
have been able to hit 10 000 all the
months or have been able to clock up
over 50k in revenue since starting with
your program or they've had some sort of
amazing breakthrough that is the design
of your program if you're able to
articulate these in your content then
that is how you're going to develop
authority over time it is something
especially if you are doing organic
marketing techniques understand that the
more content you put out over time the
authority is going to inherently grow
because people are going to start to see
you more they're going to start to hear
your name they're going to start to
mention hear other people mentioning
your name more and more that's how your
authority is going to grow over time so
those are some very basic ways that you
can start to develop your authority and
if you couple that like i say with a
really incredible offer that looks to
solve the pains of your marketplace that
it has an increased perceived value that
adds a whole bunch of support that
unwraps what's actually in the program
itself when you do that now all of a
sudden you've got price elasticity and
once you can do that and you couple that
with authority that's going to take a
ton of weight off the other elements of
your business it's going to reduce the
impact and the need to have a very
polished sales process because as long
as people are getting eyeballs on your
offer and you've coupled that with your
authority you're going to make sales
simple as that anyway that's it really
really short one today guys hopefully
this helps you out drop a comment let me
know some other ways that you develop
your own authority in your world and see
you guys in the next one
If you're a high ticket affiliate marketer or coach who has been doing Facebook organic marketing in 2022 and beyond, but you're not seeing the sales you desire, there might be one missing piece in your strategy. In this blog post, we'll discuss that missing piece and how it can impact the affiliate marketing industry.
In order to understand the missing piece, let's break down your business into three core elements:
While all three core elements are important, the missing piece is your authority. Authority is what makes people trust you and be willing to invest in your offer, even without knowing the details. It's the reason why big-name marketers can charge high prices for their mastermind programs and people will gladly pay.
If you're in the early stages of your business, developing authority may seem challenging. However, it's not impossible. Here are some ways you can start developing authority:
Developing authority is not only beneficial for your own business but also for the affiliate marketing industry as a whole. When marketers have authority, they can effectively promote affiliate products and services. Their audience trusts their recommendations, leading to higher conversion rates and increased revenue for both the marketer and the affiliate programs they promote.
In conclusion, if you're not seeing the desired sales in your Facebook organic marketing efforts, the missing piece might be authority. Developing your authority through financial results, awards, relationships with your audience, and showcasing student success can significantly impact your sales and overall success in the affiliate marketing industry. Start working on building your authority today to see the difference it can make in your business.
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