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Learn how a plant affiliate offering succulents as a product built a successful business by owning the customer. Discover the impact of creating a supportive and educational pre-sale page, and how it can increase profits, customer base, and lifetime value. Find out how to boost sales with different types of affiliate content.
The video discusses the example of a plant affiliate that offers succulents as a product and how owning the customer can lead to a successful business. The speaker breaks down the steps this plant affiliate takes to educate customers on taking care of their plants, and how this results in affiliate commission and a paid Facebook community. The example demonstrates how an affiliate can build a successful business by owning the customer.
That's what it looks like today.
It's ad > product or ad > advertorial > product
for a lot of you.
This is an example of owning the customer.
We're gonna talk about a plant affiliate, a little plant.
They're called succulents that sit in your house
that offer really not much value for people
in my opinion.
World's dumbest example on purpose.
So this succulent ad, this is most of you today.
You're making a little pay.
Oh, that's gonna stand out in the newsfeed, great!
Then you might write the ad copy
if you can see it up there -- "Green gifts
for mom" -- sweet, I'm only gonna target moms.
My clickthrough rates are gonna be
badass, gonna be relevancy scores
through the roof.
Someone clicks, you send them either directly to the
product page or that's what it looks like today,
it's ad > product or ad > advertorial > product
for a lot of you.
This is an example of owning the customer.
This is a site that it is one step before the offer
and what I'm gonna challenge you guys with today
to look at and we're gonna absolutely
digest and pick-apart the shit
out of this example here.
It can go ad > advertorial > this offer,
ad > this offer, and anything but
something like this we have to, have to
own that pre-sale page that lives
before the offer.
I'm gonna break it down
really quickly and then in-depth
throughout the rest of the presentation.
You'll see here some absolutely great
sales copy -- "You keep walking out of
gardening stores with succulents only
to end up killing them a few months later."
Start talking about it so great
sales copy, selling a PDF, awesome
Facebook community, great.
How I'm gonna break that down today is
she has positioned herself, this site,
as a knowledge reference in the space
so now you had enough excitement to
click on the actual little plant ad so
you're clearly someone interested
and now there's an education component
that's telling you -- hey do you know
these things die quick?
And you're like oh shit, I didn't know that.
She automatically positioned herself as
the knowledge reference in the space.
Next, there's a step-by-step PDF on how
to not kill your succulent.
Guess what's on that PDF?
Affiliate links to that same product, to that same
exact tree or little plant thing and more.
She's given options -- oh maybe this plant,
if you like this one better then maybe this one.
Also, you need soil, you need shovels,
you need all of this.
Affiliate commission, affiliate commission,
affiliate commission. That's what it looks like.
And then a paid Facebook community
that they're paying every single month
to learn how to not kill succulents,
how to keep your plants alive.
It is absolutely beautiful, the lifetime value
on this versus directly to the product.
The product guy example I showed
might make $5 / $10 whatever it is,
make up a number
that was a silly example, whatever space you're in.
This site has an average order value
of over $150 so it's the exact same affiliate
pushing plants, just sticking one thing right in between.
This looks like a silly example, you're like cute.
Cute little plant company, great example, that's awesome.
500,000 people per month
come to this little plant company.
They have 52,000 monthly subscription members
that not only pay monthly to be part of this group
but they paid for the PDF to teach them how
to not kill their plants.
It's gorgeous.
This is an 8-figure business.
This is a very sellable business that a garden store
or maybe even Amazon would like to buy this
because they're now looked at as the
knowledge in the plant space or the succulent
space in this example.
Enterprise value, owning the customer data,
lifetime value is going up
and really they just stuck one little step in between.
We'll digest this a lot more in-depth as we keep rolling.
Have you ever wondered how to increase your affiliate marketing profits? In this blog post, we will discuss a unique example of affiliate marketing that generates an eight-figure business!
The example we will discuss is a little plant company that sells succulent plants. This company has evolved its advertising strategy from ad > product or ad > advertorial > product to creating an educational and supportive pre-sale page.
The pre-sale page is where the customer is educated and provided with additional options before being directed to buy the product. In this particular example, the succulent company created a step-by-step PDF on how to take care of succulent plants. This PDF included affiliate links to the specific products needed to take care of the plants and other similar products as alternatives.
This example is unique in the affiliate marketing space, and it shows the importance of creating a supportive and educational pre-sale page. The Garden company has turned its succulent plant sales into an eight-figure business. By owning the customer data, their lifetime value has gone up, and they have become the knowledge reference in the succulent space.
Affiliate marketing strategies that create a pre-sale page can have a massive impact on profits. By educating and supporting customers, you can increase your customer base, lifetime value, and become a trusted reference in your market space.
The 8-Figure Landing Page Your Lead Generation Business Needs
Discover how a plant affiliate selling succulents built a successful business by owning the customer. Creating a supportive pre-sale page can increase profits and customer base.
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