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Passive marketing strategies for affiliate products involve methods that allow users to take action on their own, such as exploring the website or signing up for an email marketing list. These strategies aim to attract and engage visitors, build an email list, and provide value to the audience through resources and helpful content. Implementing these strategies can greatly benefit the affiliate marketing industry.
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The video discusses two main strategies for building an audience for your website: passive promotional strategies and active promotional strategies. Passive strategies involve the user taking action on their own, such as exploring the website or signing up for an email marketing list. Active strategies are initiated by the store owner to attract visitors to the site. One effective passive strategy is adding a resources page to the site, which lists helpful resources for the audience. Another valuable page is the getting started page, which provides information for new members of the niche. Building an email list is emphasized as a valuable marketing activity, and suggestions are given for collecting email addresses. Providing a small bonus in exchange for an email address is recommended. The video also discusses an effective email funnel for sending emails to the audience, and suggests evolving the funnel over time based on what works best. The importance of delivering value to the audience and the mention of supplementary resources for further information are highlighted. The video concludes by mentioning that the next video will discuss active promotional strategies.
[Music]
all right let's now start to build up an
audience for your site
there are two main strategies that will
take you through passive promotional
strategies and active promotional
strategies
passive promotional strategies are where
the user ends up deciding to take action
of their own accord such as exploring
your website or signing up for your
email marketing list whereas active
promotional strategies are those
initiated by you the store owner to try
and attract visitors to your site
let's first look at the passive
promotional strategies you can implement
on your site
one of the best performing strategies
you will ever implement will be adding a
resources page to your site
this page lists out absolutely
everything that will be helpful to your
audience not all of these links have to
be affiliate links to amazon products
remember your job is to help people find
what they need to get what they want to
do done so this must be a comprehensive
list that includes anything that would
be helpful to your audience
if some of these resources flash
products happen to have affiliate
programs then great but don't get too
caught up over the ones that don't
because what's critical is that your
audience finds value in them
follow these golden rules for a
resources page that your audience will
love
this list is going to get big so be sure
to break it down into categories and
subcategories
also consider anything else that might
make navigating this page better because
it's going to get really overwhelming
really fast such as a table of contents
don't give people too many alternatives
of the same thing
for example if you've used a number of
accounting software platforms over the
years and you recommend most of them
limit the options you highlight to one
to two
anything more than that can overwhelm
your audience
for each resource it's helpful to add a
short description about it
mentioning what it is and why it's
useful
keep this to no more than a couple of
sentences for a great example of a
resources page check out our own
supplementary resources page linked in
the video description
c
we practice what we preach
another page that will perform well and
provide a lot of value to your audience
is your getting started page
if someone was brand new to your niche
what do they need to know this is where
all the information would go
if you've got a lot of previous content
that's relevant this is a great place to
link to it if you're just starting out
and don't have a very big back catalog
this page is a great prompt for new
content that you could link to on this
page
as well as highlighting everything your
niche is about and what you offer it's
also a good opportunity to highlight
what you don't offer
you can also misspell myths about your
niche and set clear boundaries on what's
not covered or why it might not be a
good idea to be in this niche
check out the link in the description
for a good example of a getting started
page
now let's talk about email
you may have heard it many times before
but one of the most valuable marketing
activities you'll undertake is building
an email list of your audience
in any online business being able to
directly communicate with your audience
and bypass intermediaries like social
media platforms like facebook and
twitter and marketplaces like amazon and
ebay is gold and will never not be
relevant
as we've mentioned a few times already
though you need to come from a place of
service and helpfulness
you need to earn the email address
so one good place to ask for email
addresses is at the end of your content
and don't forget to add it to the bottom
of your getting started and resources
pages
shopify has a great tutorial on how to
collect email addresses on your site so
we'll have it linked in the video
description
it's also worth considering offering a
small bonus something of value in
exchange for providing their email
address something like a pdf on some
specific knowledge of your niche or a
pdf guide on how to make the most of
your hero product or even an amazon
coupon code or a discount on paid
content you may produce
anything that's valuable to your
audience and that doesn't cost too much
for you to produce or acquire will fit
the bill
so what emails should you send to your
audience once they provide their email
address
here's an effective email funnel that
will work
feel free to evolve your email funnel
over time you will gain a better
understanding of what works and what
doesn't
the critical question to keep in mind
when trying new things is does my
audience get value from it
in terms of which email marketing
platform to use check out our
supplementary resources
you can build out this funnel with just
about any email platform though so if
you're up for experimenting be our guest
email one delivered upon sign up out of
the content you have can any of it help
your audience with a quick win
link it and your getting started page in
your first email by integrating it into
some killer copy
email 2 delivered 7 days after signing
up
tell a compelling story about your
experiences starting out in your niche
empathize with what they may be feeling
at this point in their journey and
prompt them to reply back asking what
they need help with
this helps with making sure your
audience doesn't feel bombarded by you
increasing the chances that they stay
subscribed to you
email 3 delivered 14 days after signing
up highlight your resources page
as mentioned before this will be one of
your most visited pages because of how
much value it provides so showcase it in
your email you can even ask if they know
of any resources that aren't listed
and those are the passive promotional
strategies that will keep your audience
engaged with your site
in the next video we'll talk about the
active promotional strategies that will
help bring people to your site in the
first place see you there
Passive promotional strategies are methods that allow users to take action on their own accord without direct initiation from the store owner. These strategies aim to attract visitors and keep them engaged with the site. One effective strategy is to add a resources page to the website. This page should include a comprehensive list of helpful resources for the audience, even if not all of them are affiliate links. The focus should be on providing value to the audience and helping them find what they need.
When creating a resources page, it is important to organize the list into categories and subcategories. This will make navigation easier for visitors. It is also helpful to include a table of contents and to avoid overwhelming the audience with too many alternatives for the same thing. Each resource should have a short description to explain its usefulness.
Another page that can add value to the audience is the getting started page. This page should contain all the necessary information for someone who is new to the niche. It can also serve as a platform to link to relevant previous content or prompt the creation of new content. Additionally, the getting started page can be used to highlight what the niche is about, what the website offers, and what it does not offer. It is an opportunity to dispel myths and set clear boundaries.
Building an email list of the audience is a valuable marketing activity for any online business. Directly communicating with the audience through email allows bypassing intermediaries like social media platforms and marketplaces. However, it is crucial to come from a place of service and helpfulness when asking for email addresses. One effective way to collect email addresses is to ask for them at the end of content or on the getting started and resources pages.
Offering a small bonus or incentive in exchange for providing email addresses can increase the chances of getting them. This bonus could be a PDF guide, a coupon code, or a discount on paid content. It should be valuable to the audience and not too costly to produce or acquire.
Once the audience provides their email addresses, an effective email funnel can be implemented. This funnel should provide value to the audience and help them along their journey. The content delivered through emails should focus on quick wins, compelling stories, and highlighting the resources page. The goal is to keep the audience engaged and subscribed.
These passive promotional strategies and email marketing techniques have a significant impact on the affiliate marketing industry. By providing valuable resources, engaging content, and building direct communication channels with the audience, affiliate marketers can establish trust and loyalty. This can lead to increased conversions and higher affiliate commissions.
Furthermore, the use of email marketing allows affiliate marketers to bypass the limitations of social media platforms and marketplaces. They can directly communicate with their audience, promote offers, and provide personalized recommendations. This level of direct engagement can result in stronger relationships and better conversions.
Overall, implementing passive promotional strategies and utilizing email marketing techniques can greatly benefit the affiliate marketing industry by improving audience engagement, increasing conversions, and fostering long-term relationships with customers.
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