Passive Marketing Strategies for Affiliate Products

[Music]
all right let's now start to build up an
audience for your site
there are two main strategies that will
take you through passive promotional
strategies and active promotional
strategies
passive promotional strategies are where
the user ends up deciding to take action
of their own accord such as exploring
your website or signing up for your
email marketing list whereas active
promotional strategies are those
initiated by you the store owner to try
and attract visitors to your site
let's first look at the passive
promotional strategies you can implement
on your site
one of the best performing strategies
you will ever implement will be adding a
resources page to your site
this page lists out absolutely
everything that will be helpful to your
audience not all of these links have to
be affiliate links to amazon products
remember your job is to help people find
what they need to get what they want to
do done so this must be a comprehensive
list that includes anything that would
be helpful to your audience
if some of these resources flash
products happen to have affiliate
programs then great but don't get too
caught up over the ones that don't
because what's critical is that your
audience finds value in them
follow these golden rules for a
resources page that your audience will
love
this list is going to get big so be sure
to break it down into categories and
subcategories
also consider anything else that might
make navigating this page better because
it's going to get really overwhelming
really fast such as a table of contents
don't give people too many alternatives
of the same thing
for example if you've used a number of
accounting software platforms over the
years and you recommend most of them
limit the options you highlight to one
to two
anything more than that can overwhelm
your audience
for each resource it's helpful to add a
short description about it
mentioning what it is and why it's
useful
keep this to no more than a couple of
sentences for a great example of a
resources page check out our own
supplementary resources page linked in
the video description
c
we practice what we preach
another page that will perform well and
provide a lot of value to your audience
is your getting started page
if someone was brand new to your niche
what do they need to know this is where
all the information would go
if you've got a lot of previous content
that's relevant this is a great place to
link to it if you're just starting out
and don't have a very big back catalog
this page is a great prompt for new
content that you could link to on this
page
as well as highlighting everything your
niche is about and what you offer it's
also a good opportunity to highlight
what you don't offer
you can also misspell myths about your
niche and set clear boundaries on what's
not covered or why it might not be a
good idea to be in this niche
check out the link in the description
for a good example of a getting started
page
now let's talk about email
you may have heard it many times before
but one of the most valuable marketing
activities you'll undertake is building
an email list of your audience
in any online business being able to
directly communicate with your audience
and bypass intermediaries like social
media platforms like facebook and
twitter and marketplaces like amazon and
ebay is gold and will never not be
relevant
as we've mentioned a few times already
though you need to come from a place of
service and helpfulness
you need to earn the email address
so one good place to ask for email
addresses is at the end of your content
and don't forget to add it to the bottom
of your getting started and resources
pages
shopify has a great tutorial on how to
collect email addresses on your site so
we'll have it linked in the video
description
it's also worth considering offering a
small bonus something of value in
exchange for providing their email
address something like a pdf on some
specific knowledge of your niche or a
pdf guide on how to make the most of
your hero product or even an amazon
coupon code or a discount on paid
content you may produce
anything that's valuable to your
audience and that doesn't cost too much
for you to produce or acquire will fit
the bill
so what emails should you send to your
audience once they provide their email
address
here's an effective email funnel that
will work
feel free to evolve your email funnel
over time you will gain a better
understanding of what works and what
doesn't
the critical question to keep in mind
when trying new things is does my
audience get value from it
in terms of which email marketing
platform to use check out our
supplementary resources
you can build out this funnel with just
about any email platform though so if
you're up for experimenting be our guest
email one delivered upon sign up out of
the content you have can any of it help
your audience with a quick win
link it and your getting started page in
your first email by integrating it into
some killer copy
email 2 delivered 7 days after signing
up
tell a compelling story about your
experiences starting out in your niche
empathize with what they may be feeling
at this point in their journey and
prompt them to reply back asking what
they need help with
this helps with making sure your
audience doesn't feel bombarded by you
increasing the chances that they stay
subscribed to you
email 3 delivered 14 days after signing
up highlight your resources page
as mentioned before this will be one of
your most visited pages because of how
much value it provides so showcase it in
your email you can even ask if they know
of any resources that aren't listed
and those are the passive promotional
strategies that will keep your audience
engaged with your site
in the next video we'll talk about the
active promotional strategies that will
help bring people to your site in the
first place see you there