How to Optimize for the TikTok Algorithm

tick tock algorithm gets way more
information it gets way more data about
you than any other platform in the world
one important part is how to optimize
for the algorithm optimizing for the
algorithm as i mentioned that the
algorithm is one of the coolest one
in the world when you're comparing to
youtube algorithm tick-tock algorithm
gets way more information it gets way
more data about you than any other
platform in the world you know why every
time when you click on the video every
time when you scroll you're gonna get
you're gonna give some information to
the algorithm when you're on youtube
that video lasts usually like 10 minutes
you can like share
subscribe and everything just like on
anything else but when it comes to
tick-tock it's done in less than 30
seconds and when you want to create
videos you create usually videos from 30
to 45 maybe 60 seconds don't go over
that i'm gonna tell you more in the next
slide about that you want to make
something that is going to stand out and
it doesn't necessarily need to be
hollywood we do work with huge companies
that have hollywood style videos but
most of the time videos that are working
are the videos made from the hand of of
users so that's something that is really
important to know you need to tell your
story you need to use hashtags
and please set the right expectations
for your videos you need to know like
what's realistic to get i know that
everybody is saying it's really cheap to
advertise on tick tock it is it is
cheaper than advertising on facebook but
it's not like that cheap it's not going
to be free you you need to understand
what you're doing and you need to be
sure what what you're getting there so
when it comes to tips about creative try
to have first five second
the most important ones because like in
those five seconds somebody is gonna
stop scrolling and just like watch your
video
it's really important to have catchy
sounds i don't know if you know there
are a lot of videos and
songs that are becoming popular just
because they are popular on tick tock
nowadays
one of the biggest launches on youtube
was by bella porsche and she had like
more than billion views and she's a
tick-tock influencer she's huge and
tick-tock and because of the audience on
tick-tock she made she made it on
youtube as well and like she signed a
bunch of deals and that's something that
is pretty
frequent and pretty common and in sound
library you can pick all these songs for
free and take them for your videos as
well
so you need to personalize all the
videos for your for your audience make
sure that you know who your audience is
so you need to know other stuff like
promoting organic content using spark
ads that way you're gonna get cpa button
so you can send people to
your product listing or to your website
or wherever
all those ads are served for you
feed which is like as you can see on the
top right you should use native format
to use urls that are going to send
people to the right place
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