Best Traffic Strategy for Affiliate Marketing

question is which traffic source is
better for affiliate marketing is it
better to create content and go after
organic traffic
or is it better to run paid ads on
platforms like facebook that's what
we're going to talk about here today
um really the the short answer is uh
both and what i mean by that is
obviously when you're first getting
started
it's easier to create content to get
traffic because
uh content is essentially free um it
drives free traffic you just create
content that attracts your ideal
customer for the affiliate program that
you're promoting
maybe offers some value does some
pre-sell and then makes the
recommendation to the product
that you're offering once again it's
free other than
time whereas if you go over and you
start running
paid ads you're going to be kind of
under the gun from the get-go meaning as
soon as you start paying for ads
money's going out before it's coming in
and quite honestly
um ads aren't as cheap as they used to
be and uh
you know there's a lot of noise in the
space so if you're if your ad copy is
not dialed in
if you're if your follow-up funnels your
follow-up email sequences
aren't fine-tuned and optimized you're
going to have a hard time being
profitable with
cold traffic so it depends on really how
much of a budget you have
to just throw away while you're testing
and optimizing so really
what i like to do if i'm starting a new
campaign even after years of doing this
is i like to start with a content
approach
i create content not to grow a massive
audience if that happens
great if you provide value that will
happen as a result over time but really
what i'm trying to do in the beginning
is i'm trying to create
content uh that attracts my ideal
customer
provides a little bit of value builds up
trust and rapport
brings people into my funnel so a i can
start generating affiliate commissions
without uh going in the red right
because contents basically free right
free traffic
but what that also allows me to do is it
allows me to a build up a little bit of
an audience but
b more importantly is to optimize my
systems
uh because even after doing this for
eight years there's really no way to
know like
what what piece of sales copy is really
going to resonate what email is just not
only going to get the clicks but it's
going to get the purchases
and really the only way to figure that
out is by testing so when you bring
people in with content really there's no
risk it might take a little longer but
you can test and optimize
with free traffic plus you're building
up your brand your audience and a
backlog of content
well that is what's going to help your
ads be profitable down the road when it
comes time to scale because a you're
going to optimize your system right
your website is going to be optimized
your email follow-up sequence is going
to be optimized
so all of those things are really honing
in on what's converting
getting you closer to profitability when
you go
and start running ads but also
those ads are also going to be made more
profitable by the content
you create and what i mean by that is
when you generate leads from like say
facebook
people might buy on the first go around
if you have a good bridge page or
video sales letter or something but a
majority of the leads that you generate
from facebook aren't going to convert
well luckily instead of just trying to
sell them
and then they put up their wall and say
no thank you you can refer them back to
your content that's
already created because that's where you
started
and then that's going to help warm them
up again like re-warm them up and then
you're going to make more sales
on the back end you know a week or two
weeks or a month down the road
which is going to help compensate for
the initial ad spend and hopefully make
your ads
profitable but on the other side of that
too is then when you're running paid
traffic and you're referring them to
your content then your content is going
to start growing faster as well right
because
if you're bringing people onto your
youtube channel from outside sources
then that's obviously going to go faster
and
more views generally means more people
like people attract people
so the short answer is you absolutely
have to do both
i would start with content when you're
optimized start
by running retargeting ads first right
just start
couple five ten dollars a day running a
retargeting ad
to people who have already hit your
website because you generated the leads
with
organic traffic right then you can run a
bunch of retargeting ads and figure out
which ones are converting into affiliate
sales
so now you have all of these systems
optimized where you can finally
confidently
hopefully start running cold traffic to
your affiliate marketing campaign so i
know that was short i know that was
sweet but i just wanted to get right to
the point
if any questions let me know uh in the
comments and if you want to work with
my number one affiliate partner the one
that i have found is converting the best
right now because
that's important then go ahead and go to
my15daychallenge.com or follow the link
somewhere around this video
uh start with the 15 day online business
builder challenge jump on in
and then become an approved affiliate so
you can promote
this product that is just converting
like crazy
we'll see in the next video bye now