Best Affiliate Marketplace for Podcasters

hi my name is Travis Allbritton head of
content at buzzsprout and in this video
I'm going to explain why the brand new
buzzsprout affiliate marketplace is the
best way to start monetizing your
podcast so for most podcasters when you
start talking about monetization
strategies the one that they tend to go
towards is the CPM model where the
podcast host reads an ad promoting a
product for company and then that
company will reimburse them or pay them
for that endorsement based on the number
of downloads that that podcast episode
receives so when you have a large
podcast they can work out pretty well
for you but unless you're getting tens
of thousands of downloads for every
single episode it's very difficult to
make the CPM model work and in fact many
companies that are in the business of
sponsoring podcasts host using this
model of cost per thousand downloads
they won't even work with you unless you
have upwards of 50,000 downloads per
episode so while the CPM monetization
strategy does work for some it really
leaves a lot on the table a lot lacking
when it comes to the rest of us everyone
else that has a podcast now another way
that you can get compensated by
promoting products on your podcast is by
becoming an affiliate and doing
affiliate marketing and that's different
than a CPM based model because with an
affiliate model you get paid as the
podcast host whenever the company that
you're promoting makes money so for
example if you sell a $100 widget then
that company would then turn around and
give you $20 as your reward is like a
finder's fee for helping them gain a new
customer but when you're first getting
started it's difficult to find an
affiliate program that will pay you in
cash
most entry level affiliate programs are
referral programs where if you send
someone some business they give you
store credit right 30 dollars off your
next purchase from that company there's
only so many mattresses that you really
need in your house before you run out of
places to put them and if you want to
get into an affiliate program that does
payout in cash you
typically have to pass their level of
influence requirements and so if you
have a smaller show or a smaller
audience quite often you don't meet the
standard that they have for people they
accept into their affiliates program and
that's why we created the brand-new
buzzsprout affiliate marketplace to help
independent podcasters get started with
monetizing their podcast without any of
the restrictions or limitations that
typically come with trying to become an
affiliate and so each of the companies
each of the products that we feature
inside of our marketplace meet four
important criteria number one they have
to be high quality products with a broad
appeal so if you haven't done Xin
dragons podcast or a homeschooling
podcast each of the products in our
marketplace could potentially be a great
fit for your audience number two each of
the companies within our marketplace pay
out cash for this affiliate program so
if you generate a $100 sale and the
commission is $35 you would get that in
$35 cash not as a $35 coupon number
three each of these companies has given
buzzsprout an exclusive commission that
is higher than what you can get on your
own and the number for each of these
companies has waived the level of
influence requirement that would keep
many podcasters from being able to take
advantage of these affiliate programs
the bus proud affiliate marketplace
truly is the best way to start
monetizing your podcast no matter how
many listeners you have and all you need
to get started is to have your podcast
posted with less sprout so if you want
to start a new podcast you just go to
buzzsprout comm and sign up for a new
account or if you want to migrate your
existing podcast from a different
podcast host we have a really simple
tool that shows you what your podcast
will look like inside a buzz sprout and
our support team is here to help you
with every step of the way and any
questions that you have well we hope you
enjoy the new bus route affiliate
marketplace and as always keep
podcasting
you