5 Quick-Fire Viral Content Tips for Affiliates

today i'm gonna give you five takeaway
of how to make a
viral content better
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hey guys what's up hans here from shines
today i'm gonna give you five takeaway
of how to make
viral content better so
one the three metrics for a good story
from our experience and again it's
talking about
emotional stories and stuff like that so
first you're going to give an intro
about the story
second you're going to give backgrounds
on the you know the specific subject or
character
and then you're going to start the story
but keep tension as much as you can
but make sure you find a sweet spot if
it's too long people will get pissed if
it's too early people will bounce
fast number two how to calculate your
epc
when running viral content so obviously
you're running content so you don't have
a conversion like
sale lead install etc etc
so you need to find a way to calculate
your epc
what we do is actually take
you know the cpn the rpm we're making in
average for one ad in a session
then we check how many ads and we show
to a user on specific page
those two metrics give us you know the
revenue
uh in cpm in average for one page
that the user read and then of course
we're gonna multiply it by the number of
pages the user read
and stay to give us the total revenue
but once again it's in cpm so we're
gonna have to normalize it by dividing
to 1000
and normalize it to epc for us to make
it easier to calculate and optimize for
takeaway number three how to use your
pixel tracking right on content so
it's a bit it's connected to the the
last tip
because there is no conversion and there
is no lead we need to find
the metrics that help us understand that
the user
are more valuable for us so we're gonna
put pixel fires on different spot
on the funnel it can be you know user
that
stays certain time on the page or read
the number of pages
or generated the irpm etc etc
and we're gonna fire pixel to those
event and then we're gonna see
what what events actually help you know
the traffic source
facebook native snapchat optimize and
bring us
a better value users number four how to
take
advantage of worldwide trends
to make viral content so obviously you
have to be around content all the time
you have to read
all lots of content you have to watch
the news and and stories that go
around the globe and you will need to
extract from those
specific effects that might go viral
let's take for example a a tv series
that was a big hit the last dance
the story about michael jordan and the
bulls
on netflix like last month or so
we set like a few guys in the room and
then one guy asked
did you notice that michael had like red
eyes what the hell is going on with his
eyes
so we took those this object that
obviously passed to everyone in the mind
and but it's not important enough to
talk about
and we plant it in different ways
and using this headline and this
question of what the hell is going on
with michael
eyes and just boomed
number five three test
step to success so what we do will be
you know testing a lot of creative and
on viral content i'm talking about dozen
or hundreds of creative for a specific
subject then take it and test it with
different
pixel files pixel event that we built
okay which
is custom event that we built
through custom thing that we decided on
to optimize for and then number three
when something is work and you know past
the two
only when it passed the first two steps
we're gonna scale it
to the moon
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you