14 Landing Page Optimization Tips To Skyrocket Your Conversions

was absolute winner we made a lot of
money with that angle and products are
the same thing you need to capture what
are they going to solve in a daily uh
routine what is it going to change for
their fly for for their family and we
use that like an emotional headline we
start like over there on top like 95
people looking
from the united states
like some social proof
our headlines are usually very strong
then
we have the offer names and reviews
irresistible description explaining how
this offer will reduce the pain or
achieve the desire and very important
and how much amount of time that list it
should be problems not benefits what
problems are they going to solve then we
have usually a gift or a video of the
product news sometimes it's actually the
ad the best ad
some reviews
and this button is an absolute winner we
got it from clickbank we've been using
it since then
and some payment options
some guarantees
a safe uh trust like a kind of sign
fast shipping like i said the pr i use
the the brand of the websites right
there
then i introduced the product with some
logical benefits i have pictures like
professional pictures taken from
multiple angles i have like this urgency
call to action throughout the whole
though all the website
you need to be very
careful to not look scammy so what we do
is we try to offer something for free
for the next 15 minutes if you buy now
you're gonna get something for free we
have actually physical progress that we
give as a gift but you can actually add
a book ebook
or something digital it's gonna work as
well
then we use like simplicity after all
this text all this information we just
use icons how is this going to help your
daily life
this is very important how the product
works nobody not everybody realizes that
but use a gift very easy few images your
your websites need to be not heavy it
needs to be like light
and put a step by step how are they
going to use that very simple like i
said
you know people
don't have the same level of
education that we have sometimes
then we use some social proof with
videos and because we don't want them to
watch the video we use transcripts of
the best highlights underneath it they
don't actually watch it they prefer to
read it
then again the cta because i'm if they
click on the cta they're going to be
thrown there and that's where we
introduce the bonus
that's like clickbank style as well but
it still works it's like very simple
like a yellow background
we tell them they're going to give a
free gift
if they buy it in the next 15 minutes
explain a little bit about what i'm
giving away
and it creates a little bit of
reciprocity so they watched the ad they
read the whole thing they're there and
it's just a nice gesture they're gonna
feel like you're giving them something
back
and then the most complicated part so we
uh usually create three bundles like the
first option should be like this is not
worth it not worth buying
the second option should be the like the
best seller and you should make it stand
out you have to put it best seller
our second bundle is the best selling
bundle we don't sell many much of the
first we sell more of the second and a
few of the third increases are the third
is just to increase our aov by like a
lot
something uh to make it reliable the
guarantee you'd be very specific on how
they can get their money back
guarantee how uh the shipping is today
is not okay to exaggerate if you're a
next day delivery if you're gonna take a
month
but just be sure that you make it clear
then we use some authority again a lot
of people read the website until the end
so how many products we sold we have
usually big numbers so it makes a big
difference
then we have some comparisons like our
product against the the one that you can
buy anywhere usually we don't pick
products that you can buy anywhere by
the way we usually sell stuff that you
look at it and you say why where can i
buy this i have absolutely no idea
and call to actions to the end and then
faq it's very important the faq you grew
with customer support later on but
you need to kill the objections that
they have and that was like the main
point of click pain from the 59 minutes
at least 20 was just killing objections
and then some reviews what's the
you know like some pictures uh some i we
usually pick reviews if the product is
solving a specific pain i use those
reviews of people talking about that how
it solved that pain in the beginning
and it creates social proof some extra
tips
so the whole landing page should be
emotion logic and fomo fear i'm missing
out
fear of missing out is very responsible
for your conversion rate so you should
not look at look away
you think you need to think funnels not
only landing pages but we tried the
whole e-commerce kind of thing
but we we find that funnels work way
much better so it's a landing page and
then we have upsells and then we have
down down sales i saw
my friend was showing me the other day
the guy has like uh 11 upsells that's
genius
it increases your lv using upsells and
down sales and in today's world with cpc
is getting
crazy like they are we need to have like
a bigger
average order value
optimize it differently for mobile some
some people don't pay attention to it
but it's all that matters the the clicks
are cheaper on mobile so that page
should be perfect i don't even pay that
much attention to the desktop i designed
all the websites on mobile first then
i'll check out the the rest
list bundle you can test it list bundles
from more expensive to cheapest it
varies a lot we have a very expensive
product we did that it kind of worked
because it's easier to
downsell them to upsell
uh you need help you need to learn how
to create an anchor and an anchor is
usually like this is not worth it and
this is much better
uh there's a lot of pricing content on
the internet it's very important to read
it
the presentation of the price uh try not
to use the the money sign and sends to
make it looks bigger it looks
expensive just use like two or three
numbers and that's it
and small not bold
and green
extra tips don't offer too many options
you're just going to make everybody
confused
get rid of distracting
movement and disposable content as well
every time i finish a landing page i
read it again and i'm repeating myself
over and over delete
uh create sending out call to actions
you you can be creative if you want you
don't need to use order now if your
product allows you to use something
different try something different and
try using contrasting colors on the
buttons they should not be the same
color everywhere as a website
don't count only on facebook then go go
shopping adwords display amazon tick
tock table that helped us a lot
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