Are you an affiliate and looking to promote products through cold emailing? Are you looking for email templates that perform? We’ve put together our all-time-best email templates for cold emails. No rocket science, just the same old proven practices pimped to perfection.
Rule #0 – Every company is different
These emails work for software, helpdesk & live chat software especially. If you’re trying to promote unicorns, we suggest that you mix it up a little bit. If you’re looking to promote LiveAgent, feel free to Copy & Paste the template and start sending 🙂
Cold email template 0 – requesting contact information.
Subject: Cooperation – “Your company” + “Product you’re promoting”
Example subject: Cooperation – Trello + LiveAgent
Why business development person and not XY?
Usually, the bizdev is connected with all the necessary execs so it will be much easier for him to forward you to the correct person. The other reason is, that your email won’t look so obvious. If you’re selling SEO software and looking for the Marketing manager, there’s a very little chance you will get a reply.
Why no introduction? Why so stark?
The less the person knows the better. You can give yourself up with a link in your signature, which usually is enough. Your email signature should look like: Name, Company that you work for + link. The shorter the email, the better. If you’re not talking to the executive yet, you want to keep it short.
Cold email template 1 – Introducing the product
Subject: Re: Cooperation – “Your company” + “Product you’re promoting”
Example subject: Re: Cooperation – Trello + LiveAgent
Example:
Hello Michael,
I’ve been recommended by Synthia, that you should be the right person to talk to.
I noticed on your website www.ladesk.com that you don’t have live chat. Competition is tough and being able to answer customers’ questions in real-time prevents bounces and loosing potential customers.
I’d love to connect with you, does next Wednesday sound alright? If you want to learn more about the product first, here’s a quick link: www.ladesk.com
Notes
This is the tricky part. First impression matters. However, if you don’t get a reply to your first cold email, don’t worry – that’s where followup emails come to action 🙂
Follow up, Follow up and Follow up more…
The art of cold emails is not just about crafting the perfect copy for your emails. It’s the persistence. Keep your prospects in the email funnel for as long as possible. They say that “Software wasn’t sold in a day”, or was it “Rome wasn’t built in a day?”. Either way, keep following up with short emails until the prospect either says “Yes, I want it” or “Please unsubscribe”. An example timeline for follow ups could be:
1st followup – 2 days after introduction email
2nd followup – 3 days after 1st followup
3rd followup – 10 days after 2nd followup
4th followup – 14 days after 3rd followup
Occasional followups – send followups after 3, 6, 12 months and check in with the prospects to see if they changed their mind and if it’s the right time to proceed.
Followup email template 1
Subject: Got a second to chat?
Followup email template 2
Subject: Touching base
Hi {name},
Just wanted to send a quick follow up to my previous email. Since I specialize in ecommerce, I’m sure that adding live chat to your website will drive a ton of conversions for you.
If you want to give LiveAgent a try, I suggest that you create a free trial right away.
Followup email template 3
Subject: A few minutes to connect?
Followup email template 4
Subject: LiveAgent next steps
Credits & more
Looking for more cold email templates and want to learn from the best? Close.io’s collection of cold email templates is a great inspiration. We also recommed you to take a look at FitSmallBusiness’ list of cold emails. It’s definitely worth to read, there are several tips from pros at different industries.
PS: Most of the cold emails mentioned in this blogpost (with slight modifications) were sent to me during the last 3 years working as a marketing manager.
Share this article
Discover the best affiliate tracking software of 2024 with Post Affiliate Pro. Enjoy advanced tracking features, 24/7 customer support, and no setup fees. Start your free trial today—no credit card required—and elevate your affiliate marketing strategy with reliable tools and comprehensive tracking solutions.
9 Email Marketing Tips For Affiliates That Get Results
Discover 9 powerful email marketing tips for affiliates to boost conversions and build lasting relationships. Learn strategies like segmentation, offering lead magnets, and maintaining authenticity. Elevate your campaigns and see real results with effective email practices.
How to Create an SEO Affiliate Marketing Strategy
Explore how to effortlessly boost your online presence with SEO affiliate marketing. Learn essential tips for success, including the power of long-tail keywords, and discover the benefits of upfront investment. Optimize your affiliate marketing strategy with trusted tools like Post Affiliate Pro, and start earning without the hassles of product creation. Unlock the potential of SEO-driven traffic and maximize conversions today!
A guide to different types of affiliate tracking
Explore the comprehensive guide on affiliate tracking methods like cookie, postback URL, and IP tracking to optimize your affiliate marketing strategy. Learn how Post Affiliate Pro's advanced software ensures precise tracking, maximizes sales, and provides exceptional support for seamless affiliate cooperation. Unlock your brand's potential with cutting-edge tracking solutions today!
How to Use Customer Success Data for Your Affiliate Campaign
Leverage customer success data to enhance your affiliate campaigns! Discover strategies to identify top customers, create personalized landing pages, and automate efforts using data science. Transform loyal customers into your best marketers and drive more leads for your SaaS business. Uncover the metrics that matter, from Lifetime Value to Net Promoter Score, and learn how to ensure your affiliate efforts are cost-effective and impactful. Visit now to boost your affiliate marketing success!
Discover the power of affiliate coupon tracking with Post Affiliate Pro! Boost your sales by offering discounts through unique coupon codes linked to affiliate accounts. Track commissions effortlessly and optimize your campaigns with ease. Suitable for individuals, start-ups, SMBs, and enterprises. Explore unlimited coupon promotions and take control of your marketing strategy today!