Affiliate marketing is all about contribution.
The concept is simple: the merchant has a product to sell and the affiliate finds ways to promote it. In the end, the marketer earns a commission for their contribution.
So, how exactly can you contribute to your affiliate marketing success?
Some of the most popular strategies include coupon codes, influencer marketing and blogging. They’re all effective if done right, but why not take the road less traveled to be one step ahead of your competition?
In this article, we’ll talk about how call center software can improve your affiliate marketing strategy. We’ll cover the following topics:
This post is mainly addressed to:
Alright, let’s dive deeper into the subject!
We all agree that the world is undergoing a digital transformation. Sales and customer service processes are getting more and more automated. On the other hand, humans remain human – a study by Google claims that 57% of potential customers prefer to talk to a real person. They’re also more likely to engage in phone calls when looking to purchase something expensive. What’s more, they’re even more likely to call you first!
How do you meet these needs in your strategy? The answer is pay per call affiliate marketing.
Pay per call (or cash per call) is a type of CPA (Cost per Action) marketing, just like PPC ads. In this case, the payout is calculated according to the number of calls. Usually it’s duration-based, which means the calls count as successful if they exceed a certain duration, e.g. 30 or 90 seconds. In other words, the goal is to keep the customer engaged in the conversation.
Another approach is revenue share. It’s not a typical pay per call solution, as it’s not based on the number or durations of the calls – you get a commission from the network’s revenue instead.
What’s the best part about it for affiliate marketers? In case of duration-based pay per call campaigns (the most common ones), they get paid regardless of if the lead converts into a client or not. The job is done if they manage to keep the prospect on the phone for long enough. It’s also easy from the to keep track of their efforts with dedicated affiliate marketing software, which is often integrated with call center tools for optimal performance.
And on the other hand, what’s in it for the merchants? Thanks to pay per call affiliate marketing, they’re able to increase their reach and inbound call volumes without too much work on their side. The merchant provides the offer, while strategic planning and execution is delegated to affiliate marketers. Usually, the customer doesn’t even realize they’re calling an affiliate – the whole experience is just like calling the business directly.
The road goes more or less like this:
An affiliate program is an arrangement made between the merchant and an affiliate service. As mentioned above, call center programs usually work on the pay per call basis. The merchants can find call center offers on many affiliate marketing directories on the web. So, what are the best pay per call niches? We’ve already found out that customers prefer talking to a human being when they’re supposed to spend a significant amount of money. For instance, this applies to the automotive, finance, real estate and travel industries. Think about it this way: would you prefer to fill an impersonal form to buy a car or talk to the representative directly?
Keep in mind that pay per call campaigns usually work best with time-sensitive matters. The caller is in a rush and looking to complete their task as soon as possible. In this case, they’re more likely to call instead of sending a written inquiry. Some of the best examples include water damage restoration, plumbing and pest control.
If you’re dealing with a locally-focused business, a pay per call campaign is something you could definitely look into. This approach is particularly popular among health professionals (dentists, nutritionists, personal trainers etc.) and lawyers.
Last but not least, when it comes to retail, pay per call works best for high-value purchases. When the customer is considering spending a large amount of money, they’re more likely to call and research the subject thoroughly. In case of less expensive items, it’s usually more of an impulsive decision.
There are some main factors to take into account when picking the right niche for your pay per call campaigns:
Now that you’ve picked your niche, it’s time to find the right tool to make the most of it! Let’s move on to discussing how call center software can help you leverage your affiliate marketing efforts.
Managing a call center is no mean feat. Frustrated customer, overwhelming call volumes, loads of data to manage… Even the greatest managers and team leaders have their limitations – and here’s where software comes to the rescue.
Call center software is an application that makes it easier to manage call center operations and integrate different sources of data. Most call center software solutions are based on cloud telephony.
Alright, but what exactly does it mean? To put it simply, cloud telephony decreases your business expenses significantly. Calls can be made and received from any device. You don’t have to invest in dedicated hardware and landline phone service. All you need is a laptop or even a smartphone with internet connection.
What’s more, call center software comes with a wide range of solutions to make your work more organized. Usually, the following features are provided:
And that’s just the beginning. Now we’ll move to the crucial part: how you can use these solutions to improve your marketing strategy and, eventually, your revenue.
We’ll cover the subject using the example of Cloudtalk, a cloud-based call center software. Here are some of its features that will help you boost your affiliate marketing:
Human contact can’t be replaced, but you can still take advantage of what sales automation has to offer. Here’s how Cloudtalk can help you find the best matches for your customers:
We hope you liked this introduction to the pay per call market! As you can see, there are plenty of ways to boost your affiliate marketing by using good call center software.
Here are some of the main takeaways to keep in mind:
Now that you know quite a lot about pay per call campaigns, why not get started with the right tool and give this new channel a try? You’ll be surprised how far it can get you!
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