Unique clicks

What are unique clicks?

Post Affiliate Pro Tracking software offers metrics that indicate how many times a link has been clicked. There are three types of these metrics: Unique clicks, Raw Clicks, and Total clicks.

Unique clicks tell you how many unique users have clicked on a link. Meaning, ones that clicked on your affiliate link or banner for the first time.

Raw clicks are clicks made by the same customer after they visit your site through an affiliate link or a banner.

Total clicks count every click that has been made, with no regard to the user’s repetition.