What are social marketers?
Social marketing is a form of marketing aimed at people. The social marketers are trying to appeal to a mass of potential customers. They usually use not only the company’s web site to promote products, but social media as well.
Nowadays, social media are very popular and millions of people visit them every day. Therefore it is easier for the marketers to approach new customers there. Some of the most popular social media are Facebook, Twitter and Instagram.