What is a redirect?
Redirect is a special web function which sends a user directly to another website upon visiting a site configured with a redirect. Multiple types of redirects exist, such as 301 Redirect, 302 Redirect or Meta Refresh Redirect. They differ in their purpose and configuration.
301 Redirect refers to a permanent redirect. The traffic on the site is automatically moved to another web page. Search engines do not take into account the data found on the original page, only the ones in the final destination.
302 Redirect is temporary. It is used to redirect web page visitors to a different site over a certain period of time.
Meta-Refresh Redirect is not a real redirect command. It makes the site refresh over a period of time and sometimes contains a new URL of a site that should be displayed instead of the original one. It is recommended to only use Meta-Refresh Redirect when 301 Redirect is not available.
- 301 redirects
- link equity
This video provides a comprehensive explanation of 301 redirects. It explains that a 301 redirect is a way to permanently move content to another page and direct visitors to the new URL. The video highlights the importance of using 301 redirects to prevent 404 errors and create a good user experience. It also mentions that 301 redirects can help preserve rankings and pass on link equity. The video clarifies the difference between 301 and 302 redirects, stating that only 301 redirects pass on link equity. It advises using a 302 redirect for temporary changes and a 301 redirect for permanent changes. The video briefly discusses the technical aspects of implementing a 301 redirect using the .htaccess file or WordPress plugins.
Frequently Asked Questions
Why are redirects important?
Redirects ensure that users are taken to the correct page on your website, they also improve your website's search engine optimization.
How can I implement a redirect?
There are a few ways to implement a redirect. One way is to use the “Redirect" command in a .htaccess file. Another way is to use the PHP header() function.