What are Loyalty affiliates?

Loyalty affiliate is when the traffic is motivated to do a certain action on an affiliate's web page and it creates a commission for him. It is really similar to incentivized affiliate, but there are some differences. Traffic earn some compensation, but they have to become full site members or they have to purchase product or service. For merchants, reward means a long-term liability.

Loyalty affiliate is one of the big challenges in affiliate marketing.