What is a landing page?
Sometimes, before the sending of an offer to a customer, it is necessary to introduce the product or service. One way of the product introduction is to create a landing page. It helps with summarizing all benefits and highlighting why is a certain offer the best for the customer.
The customer is transferred to the landing page through clicking on an advertisement. A landing page is created by the merchant and it can be any webpage on merchant’s website. It may not be a home page.
Frequently asked questions
Why are landing pages important?
There are many reasons why landing pages are important such as being a great way to capture leads from potential customers, boosting your SEO efforts, and driving traffic to other parts of your website.
What makes a homepage different from a landing page?
A homepage is the main page of a website and usually contains links to the other pages on the site. A landing page is a specific page on a website that is designed to convert visitors into leads or customers.
How can I optimize my landing pages for conversion?
There are many ways to optimize your landing pages for conversions such as keeping the design simple and uncluttered, including a strong call-to-action, and using social proof to build trust.