What is a landing page?
Sometimes, before the sending an offer to a customer, it is necessary to introduce the product or service. One way of the product introduction is to create a landing page. It helps with summarizing all benefits and highlighting why is a certain offer the best for the customer.
The customer is transferred to the landing page through clicking on an advertisement. A landing page is created by the merchant and it can be any webpage on merchant’s website. It may not be a home page.