What is the first click?
The First click, also known as a first interaction model, is a model where the program gives no limit of cookie expiration and all credit for a conversion to the first user or to first marketing channel. The first click model is generally made when a customer really interacts.
Frequently asked questions
What is the first click attribution model?
First click attribution is a model used to attribute credit for a conversion to the first ad that a consumer clicks on.
What is the most common attribution model?
The most common attribution model is the last click model.