Deep linking

What is deep linking?

Deep linking is linking visitors directly to a specific web page on the merchant’s website, that they are interested in. It is not a merchant’s homepage. It can be a specific information page or a product page.

Deep linking increases your chances of changing a guest into a sale and it raises a customer satisfaction. By deep linking you make it easier and faster for customers, because you transfer them straight to the specific page. Customers find the information they are looking for more easily.