What is a Daily budget?
A Daily budget is a setting, that allows you to define the highest limit of a spent money for a certain marketing campaign for each day. In the moment, when the daily budget is reached, all advertisement and promotional material stop showing for that day.
The daily budget has not to be a same every day. It is possible to raise a budget when the campaign is very popular. Daily budget is a great way to have a control over merchant's cost per marketing campaigns.