What is charge back?
A charge back is a situation when a product is returned or sale is unsuccessful. Affiliate normally earn money for every sale or lead. But when this situation happens, merchant deduct the amount of money the affiliate got for this sale from the affiliate´s commission.
Charge back is also a type of online consumer protection. Bank or company often requests money from the merchant´s bank. But there are many ways of reducing the number of chargebacks. Merchant has to watch out for multiple orders, bulk orders, purchases made with many tries and more.